Senior Digital Marketing & Communications Specialist - IGEN

Appleton, WI (Unknown)

Salary Not AvailableSenior Level4+ years expFull time

Posted 10 days ago

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Job Summary

Own and optimize the company website while driving integrated marketing initiatives across digital channels, content creation, campaigns, and events.

  • Own day-to-day site management and UX improvements
  • Lead development of marketing assets and campaigns

Job Description

Responsibilities

  • Own the day-to-day management, optimization, and continuous improvement of the company website, including content planning, landing page development, user experience enhancements, and ongoing maintenance that supports business and marketing objectives.
  • Lead the development of digital and visual marketing assets, including sales collateral, social media graphics, website graphics, and other marketing materials that align with brand standards.
  • Develop and execute high-impact marketing content and deliverables, including thought leadership, customer success stories, solution messaging, sales enablement materials, and digital campaigns that support demand generation and customer engagement.
  • Support the planning and execution of webinars and virtual events, including registration pages, presentation production, attendee communications, and post-event follow-up.
  • Execute and optimize integrated marketing campaigns across digital channels, leveraging performance insights and stakeholder feedback to drive engagement and business results.
  • Serve as a primary marketing resource for partner marketing initiatives, developing co-branded programs, campaigns, and assets that strengthen strategic partnerships and market presence.
  • Provide design and production support for customer presentations, proposal graphics, sales collateral, and other marketing materials.
  • Assist with event marketing by creating booth graphics, signage, promotional materials, presentations, and other event-related assets.
  • Utilize AI-enabled marketing tools and emerging technologies that improve productivity, enhance content quality, and increase the efficiency of marketing execution.
  • Live our values of High Performance, Caring Relationships, Strategic Foresight, and Entrepreneurial Spirit

Requirements

  • Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or related field.
  • 4-7 years of experience in B2B marketing, digital marketing, or marketing communications.
  • Experience managing website content using a content management system (WordPress preferred), including page creation, content updates, and landing page development.
  • Demonstrated experience creating professional marketing assets using Canva, Adobe Creative Suite (or similar design tools), and Microsoft PowerPoint.
  • Experience creating marketing content across multiple formats, including blogs, email campaigns, presentations, website content, webinars, and social media.
  • Familiarity with digital marketing channels, including websites, email marketing, and social media.
  • Experience with marketing automation platforms and CRM systems (HubSpot preferred).
  • Familiarity with webinar platforms and virtual event support.
  • Experience utilizing AI-enabled tools to improve marketing productivity and content development.
  • Strong written and verbal communication skills with exceptional attention to detail.
U.S. Venture, Inc. logo

U.S. Venture, Inc.

For over 70 years, U.S. Venture, Inc. has been recognized as an innovative leader in the distribution of renewable and traditional energy products, lubricants, tires, parts, and using data-driven insights to manage energy and information in the global movement of goods. U.S. Venture delivers creative, sustainable solutions that give their customers a competitive edge, and enable the company to support the communities in which they live, work, and play. Through the values lived by their family of brands, U.S. Energy®, U.S. AutoForce, Breakthrough®, U.S. Lubricants, and IGEN®, U.S. Venture seeks new ways to drive business success while being steadfast in its commitment to making the world a better place.U.S. Venture is Great Place to Work-CertifiedTM

Founded in 1951
Appleton, Wisconsin, USA
1.1K employees (40 in marketing)

Traffic Signals

Monthly Visitors
40.3K
Traffic Source Mix
Search
23.2%
Direct
45.6%
Referral
26.8%
Social
3.4%
Paid
0.9%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
40 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

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