Responsibilities

• Campaign Management. Build the calendar and execution plan that keeps paid, content, email, events, and social moving in sync. Marketing strategy sets the direction, you own the timeline and make sure the team is actually running toward it.
• Search Marketing and Demand Capture. Own paid search strategy and execution across ReturnPro, Direct Liquidation, and GoWholesale, Google Ads, Bing, Shopping, and whatever search platform comes next. Find and capture high-intent demand across enterprise retail and B2B wholesale audiences. Manage budget and ROAS across every channel, and reallocate spend the moment performance tells you to. Own organic and paid social for Direct Liquidation and GoWholesale.
• Account-Based Marketing. Run ABM strategy and execution end to end: target account selection, paid social on LinkedIn, and intent signal tracking with Demandbase, in partnership with Sales. Use Apollo for account and contact-level prospecting data to sharpen targeting. Build account-based programs for priority accounts that coordinate digital, content, and sales engagement around real buying groups, not generic lists.
• ReCommerce Acquisition. For Direct Liquidation and GoWholesale, own the paid and organic programs that bring B2B wholesale buyers into the funnel. The ReCommerce buyer comes back by nature. Once they're acquired, lifecycle nurture keeps them buying, owned by the Marketing Manager, your job is making sure acquisition is strong enough to feed that loop.
• AI Marketing Initiatives. Lead AI adoption across the entire marketing function, not as a side project, but as how the work gets done. Identify, test, and deploy tools that sharpen campaign efficiency, search visibility, targeting, and reporting speed. Get ahead of how AI is rewriting search behavior and B2B buyer discovery before your competitors do.
• SEO, AEO, and GEO Strategy. Own organic search strategy across every brand, not just traditional search, but the AI-powered discovery layer where buyers increasingly start: ChatGPT, Perplexity, and Google AI Overviews. Run keyword research, competitive analysis, and technical optimization for ReturnPro. For Direct Liquidation and GoWholesale, you set the strategy and the bar, the Marketing Manager and AI tooling execute content at scale against it. Watch rankings, traffic, and conversion continuously, and act before anyone has to ask.
• Website Technical Performance and CRO. Product owns the overall web experience strategy and narrative direction for returnpro.com. You own what happens underneath that: the CRO roadmap, testing, page speed, tracking accuracy, and conversion data. Partner with Product on what the site should say, and with the Web Manager to get tests and technical fixes actually built and shipped. Find the gaps between traffic and conversion, and close them.
• Cross-Functional Collaboration. Growth doesn't operate alone. Translate Product Marketing's positioning and GTM priorities into digital and ABM programs that actually reflect the ReturnPro narrative. Extend the reach of trade shows, webinars, and sponsorships through digital and paid. Support every major launch, research report, and company announcement with coordinated execution. Keep the Web Manager sequenced and shipping.
• Digital Analytics and Growth Insights. Build and maintain the reporting frameworks that measure performance across search, paid, ABM, and website. Turn acquisition, engagement, and conversion data into clear, actionable recommendations, not just dashboards. Bring a point of view to monthly, quarterly, and annual reviews with leadership.

Requirements

• 7 or more years of experience in growth or digital marketing, with real, hands-on ownership of paid search, SEO, AEO, and multi-channel digital programs, not oversight of a team doing it.
• You've run ABM or account-based programs yourself, ideally with tools like Demandbase and Apollo, in tight partnership with a sales team.
• You have worked in a B2B environment and understand what it means to market to buyers with long sales cycles, multiple stakeholders, and high skepticism of vendor claims.
• You are hands-on with Google Ads, Google Analytics 4, and SEO/AEO tooling, and you know how to read performance data and act on it.
• You think in systems. When something is not working, you identify the root cause rather than the surface symptom.
• You are genuinely ahead of the curve on how AI is reshaping search and discovery, and you are already using AI tools to work faster and smarter across research, execution, and analysis.
• You can hold strategy and execution simultaneously without losing either.
• You communicate channel performance in business language with leadership and translate business priorities into channel strategy for execution.
• You are comfortable managing complexity across multiple brands with different buyers, different content needs, and different competitive dynamics.
• This role covers ground that might otherwise be split across two hires, so range across paid, ABM, and organic matters more than deep specialization in just one.

Preferred

• Familiarity with B2B wholesale, liquidation, reverse logistics, or supply chain adjacent categories is a meaningful differentiator.