Responsibilities

• Evolve QES's digital brand strategy — ensuring consistent positioning, messaging, and identity across all owned, paid, and earned channels
• Serve as the internal subject matter expert on digital brand marketing; proactively bring leadership a clear, data-informed point of view on where the brand should go and how to get there
• Oversee integrated marketing plans that connect acquisition, conversion, and retention into a cohesive consumer journey
• Oversee go-to-market strategy for new product launches, including positioning, content direction, promotional campaigns, and channel sequencing
• Ensure brand consistency across all digital touchpoints — paid ads, email, social, e-commerce listings, and retail platforms
• Own all digital marketing channels — Amazon, DTC (Shopify), TikTok Shop, Thrive Market, and additional e-commerce platforms — with full accountability for performance and growth
• Oversee paid media strategy across Meta, Google, TikTok, and emerging platforms; set strategy and audience targeting direction, manage agency partners, and hold them accountable to results
• Oversee email and SMS marketing (Klaviyo) through agency or freelance partners: campaigns, flows, segmentation, A/B testing, and promotional calendar aligned with 2026/2027 marketing strategy
• Manage creator and affiliate programs (LTK, Shopify Collabs, Awin, Amazon Creator Connections); oversee influencer strategy including partner vetting, negotiation, briefs, and performance reporting
• Oversee UGC programs and organic social content production, including photography and video asset creation, through agency and creator partners
• Ensure brand and product content accuracy across all digital platforms: listings, PDPs, syndication, and digital tools
• Strong proficiency in Marketing Analytics and Web Analytics, with experience using analytics tools to interpret data, reporting, and build and maintain performance dashboards across every digital channel
• Track and interpret KPIs — ROAS, TACoS, CAC, LTV, conversion rates, revenue contribution — and translate data into clear, actionable recommendations for leadership
• Own the monthly channel sales forecast; maintain marketing forecasts and actuals, including trade deductions and accruals, in close coordination with Finance
• Conduct competitive analysis and category research; proactively surface insights that inform brand positioning and marketing strategy

• Continuously test and optimize campaigns — creative, audiences, offers, timing — using data to drive measurable improvement
• Act as the primary point of contact for all agency and vendor partners across paid media, Amazon, creative, and digital; set clear expectations and hold partners accountable to quality and results
• Manage marketing budgets across all channels; optimize spend allocation, track against plan, and partner with Finance on reconciliation and invoice processing
• Manage one virtual assistant responsible for day-to-day creator outreach and social engagement
• Review and approve creative briefs, copy, and campaign documentation produced by agency and freelance partners; ensure all deliverables meet brand standards

Preferred

• CPG or food and beverage background preferred.
• Familiarity with Helium 10, PowerBI, Google Analytics, or HubSpot
• Experience with creator and affiliate platforms (LTK, Awin, Shopify Collabs)

Benefits

• Company-sponsored Medical, Dental, and Vision insurance
• PTO and Paid Holidays
• Life and Disability Insurance
• Equity
• Growth Opportunities
• Remote work environment (U.S.-based)
• Real ownership and direct impact on a fast-scaling brand