Senior Digital Designer - Paid Media

Glendale, CA (On-site)

$75K/yr – $120K/yrSenior Level5+ years expSalaried Ft

Posted 2 months ago

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Job Summary

Own fast, data-informed creative design for paid social, blending rapid AI-assisted prototyping with performance-driven iteration to deliver platform-native assets that move the needle.

  • Turn data into daring, testable creative loops across Meta, TikTok, and display.
  • Prototype with Gen AI to accelerate asset production and quality improvements.
  • Translate weekly performance insights into the next round of high-impact creatives.

Job Description

Responsibilities

  • High-Velocity Execution: Design and produce high-performing static and motion assets for Meta, TikTok, Google Display, and other paid channels.
  • Performance Iteration: Take winning concepts and break them into dozens of iterative tests (headlines, CTAs, hooks, and visual styles) based on real-time performance data.
  • Gen AI Integration: Actively use Generative AI tools to accelerate your workflow, from rapid prototyping and image generation to enhancing creative assets.
  • Data-Driven Design: Participate in weekly performance reviews to understand the why behind ad wins and losses, then translate those insights into your next round of creative.
  • Platform Mastery: Stay on the pulse of social trends, ensuring every asset is thumb-stopping and formatted natively for the platform it lives on.
  • Collaboration: Work hand-in-hand with the ACD and marketing team to ensure brand consistency while pushing the boundaries of performance creative.

Requirements

  • 5+ years of professional design experience, ideally within a fast-paced agency or performance-heavy in-house team.
  • Social-First Mindset: You live and breathe social media formats. You know what makes a user stop scrolling on TikTok vs. Instagram.
  • Technical Toolkit: Expertise in Adobe Creative Suite (Photoshop, Illustrator, Premiere/After Effects).
  • Proficiency in Figma for collaborative design and prototyping.
  • Gen AI Integration: Demonstrated ability to leverage Generative AI (Adobe Firefly, Gemini, and node-based workflows like ComfyUI) to accelerate asset production, enhance image fidelity, and rapidly prototype creative concepts.
  • Portfolio: A strong portfolio showcasing high-conversion paid media assets.

Preferred

  • Bonus points for case studies showing creative iterations based on A/B test results.

Benefits

    Softline Solutions logo

    Softline Solutions

    At Softline Solutions, we understand that no matter what surface you play, run or walk on, safety and comfort are a priority. Softline Solutions was founded to research and fulfill the need for safer, cleaner and sustainable playground and recreation surfaces. This research led to the manufacturing of Pour In Place safety surface systems and other unique specialist surfacing systems to meet global safety standards without compromising the environmental footprint.Softline Solutions' team of consultants work with clients throughout North America from design through to successful installation of custom surfaces for playgrounds, courtyards, trails, and running tracks. Among our surface systems, we are pleased to share that Softline's FirstBaseTM surfaces are certified by IPEMA (International Playground Manufacturers Association).Our commitment to quality is the unparalleled focus to deliver high-quality products and service to our customers to ensure absolute safety for the children. You may read more about IPEMA at www.ipema.org or visit our website at https://www.softlinesolutions.net/certifications.

    Founded in 2006
    Canada, North Carolina, USA
    21 employees (1 in marketing)

    Traffic Signals

    Monthly Visitors
    556
    Traffic Source Mix
    Search
    32.6%
    Direct
    41.8%
    Referral
    12.7%
    Social
    10%
    Paid
    1.7%

    Headcount Trend

    Current headcount: ~21

    Marketing Team

    Marketing Team Size
    1 (5% of company)
    Median Career Experience
    15 years
    Median Tenure
    6.5 years
    Marketing Roles Posted (Last 30 Days)
    2