
Principal Demand Generation Lead
Clasp
USA (Remote)
Milwaukee, WI (Remote)
Posted 2 months ago
The other 99% submit and hope. You're about to do something different.
Own the end-to-end demand-gen engine for a B2B SaaS targeting senior living, aligning with sales to drive pipeline through multi-channel campaigns, AI-enabled optimization, and HubSpot-led nurture, with a tight focus on funnel metrics from first touch to opportunity.
ECP is a cloud-based, all-in-one software platform tailored to the needs of the senior living industry. Our platform offers four core solutions: eMAR, EHR, CRM, Move-Ins and Billing, helping communities streamline operations, improve care quality, and drive financial growth.ECP's eMAR integrates seamlessly with long-term care (LTC) pharmacies to sync medication orders, automate reordering, and reduce medication administration errors. Our EHR system provides robust care management tools, including integrated assessments, a care plan wizard, point-of-care charting, customizable alerts and reminders, and state-mandated reports.ECPâs CRM streamlines resident and prospect management, enabling senior living communities to track leads, manage relationships, and automate follow-up tasks. The CRM integrates marketing tools that help communities attract and retain residents by organizing campaigns, capturing inquiries, and maintaining communication history. With robust reporting and insights, users can track occupancy trends and optimize marketing strategies.ECPâs Billing solution simplifies financial operations with features designed specifically for senior living. From handling accounts receivable (AR) and non-sufficient funds (NSFs) to generating invoices and processing payments, the system ensures transparency and accuracy in financial management.

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