Senior Demand Generation Specialist

Milwaukee, WI (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end demand-gen engine for a B2B SaaS targeting senior living, aligning with sales to drive pipeline through multi-channel campaigns, AI-enabled optimization, and HubSpot-led nurture, with a tight focus on funnel metrics from first touch to opportunity.

  • Full-funnel ownership: manage multi-channel programs (paid, email, content, events) from awareness to opportunity creation.
  • AI-driven optimization: apply AI tools and agent-based workflows to lift campaign speed and performance while maintaining clean routing and lead quality.
  • Measurement & Sales alignment: report pipeline impact (MQL, SAL, opportunities) and translate funnel data into campaign decisions with Sales, Creative, and Leadership input.

Job Description

Responsibilities

  • Pipeline & full-funnel ownership: drive multi-channel demand programs (paid, email, content, events) from first touch to opportunity creation.
  • AI-enabled optimization: implement AI tools and agent-based workflows to boost campaign performance and speed, with HubSpot workflows, segmentation, and routing for lead gen and nurture.
  • Measurement, CRO, and alignment: optimize funnel metrics (visitor, lead, MQL, SAL, opportunity), run A/B tests, and keep Sales aligned on lead quality and SAL conversion, with pipeline-focused reporting.

Requirements

  • 4+ years in demand generation, performance marketing, or a closely related role
  • A track record of owning pipeline targets — not just running campaigns
  • Hands-on experience with Google Ads and Meta Ads
  • Proficiency in HubSpot — workflows, segmentation, reporting
  • Strong grasp of full-funnel metrics: MQL, SAL, opportunity creation, pipeline contribution
  • Experience translating funnel data into campaign decisions
  • Has built or actively uses AI tools or automations in a marketing context
  • Comfortable working directly with Sales, Creative, and Leadership

Preferred

  • Experience in B2B SaaS or healthcare technology
  • Familiarity with senior living, long-term care, or similar regulated markets
  • Experience with intent data, ABM platforms, or advanced HubSpot configurations
ECP logo

ECP

4.7 Glassdoor

ECP is a cloud-based, all-in-one software platform tailored to the needs of the senior living industry. Our platform offers four core solutions: eMAR, EHR, CRM, Move-Ins and Billing, helping communities streamline operations, improve care quality, and drive financial growth.ECP's eMAR integrates seamlessly with long-term care (LTC) pharmacies to sync medication orders, automate reordering, and reduce medication administration errors. Our EHR system provides robust care management tools, including integrated assessments, a care plan wizard, point-of-care charting, customizable alerts and reminders, and state-mandated reports.ECP’s CRM streamlines resident and prospect management, enabling senior living communities to track leads, manage relationships, and automate follow-up tasks. The CRM integrates marketing tools that help communities attract and retain residents by organizing campaigns, capturing inquiries, and maintaining communication history. With robust reporting and insights, users can track occupancy trends and optimize marketing strategies.ECP’s Billing solution simplifies financial operations with features designed specifically for senior living. From handling accounts receivable (AR) and non-sufficient funds (NSFs) to generating invoices and processing payments, the system ensures transparency and accuracy in financial management.

Founded in 2004
East Troy, Wisconsin, USA
539 employees (30 in marketing)
96% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
432.1K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
24.5%
Direct
71.7%
Referral
3.1%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~549

Marketing Team

Marketing Team Size
19 (4% of company)

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