Demand Generation Manager
Refine Labs
USA (Remote)
$100K/yr - $119K/yr (Est.)AgencyFull-timeSenior level
11 hrs ago
Senior Demand Generation Marketer
New York City, NY (Hybrid)
$130K/yr – $170K/yrSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own cross-channel demand programs and ABM-backed campaigns that drive qualified pipeline, while coordinating events, partner programs, and sales handoffs to influence revenue outcomes.
- Campaign and Channel Orchestration: Build and measure multi-channel demand plays from concept to revenue.
- Pipeline-Driven Events and Partnerships: Turn exclusive events and partner programs into accountable pipeline sources.
- Sales Alignment and Analytics: Create tight handoff with AEs and deliver honest, data-driven performance dashboards.
Job Description
Own multi-channel demand generation, pipeline-driven campaigns, and cross-functional collaboration to convert strategic programs into measurable revenue.
- Campaign Strategy and Execution: Lead multi-channel demand programs from concept through measurement across email, webinars, content syndication, lifecycle nurture, and co-marketing.
- Events as a Pipeline Engine: Own exclusive events and build pre/post-event campaigns that turn attendee lists into pipeline.
- Partner and Co-Marketing Programs: Run joint programs with cloud, FinOps, and ecosystem partners to expand reach into priority segments.
- Account-Based Marketing: Define target accounts, orchestrate plays across channels, and measure engagement and influenced pipeline.
- Marketing-to-Sales Handoff: Establish lead routing, SLAs, and feedback loops with AEs to maintain campaign quality.
- Reporting and Optimization: Track attribution and pipeline contribution, with dashboards in HubSpot for honest visibility.
North
Founded in 1992, North is a leading financial technology company building innovative, frictionless, end-to-end payment solutions for businesses of all sizes and industry types. North’s superior solutions span the entire payment ecosystem, from development, to partnerships that expand the landscape, creating a flexible universe that supports growth and scale for small businesses and merchants, as well larger enterprises with over $100 billion per year in electronic transaction volume. Experience easy-to-manage operations and payments infrastructure with a user-friendly merchant portal, end-to-end processing capabilities and personalized support. For more information, please visit www.north.com.
Traffic Signals
Monthly Visitors
33.4K
Monthly Google Ads Budget
$117.6K
Traffic Source Mix
Search
35.9%
Direct
51.8%
Referral
6.9%
Social
3.2%
Paid
1.9%
Headcount Trend
Current headcount: ~1.6K
Marketing Team
Marketing Team Size
38 (2% of company)
