Responsibilities

• We’re seeking a strategic and execution-oriented Senior Demand Generation Campaigns Manager to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and market leadership. This role will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.
• You will play a critical role in translating AI product innovation and positioning into scalable, high-performing campaigns that resonate with technical and business audiences. This position requires a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations.
• This is a senior individual contributor role with high visibility and significant impact on revenue.
• Lead AI-Focused Integrated Campaign Strategy
• Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences
• Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings
• Translate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome-driven campaign narratives
• Drive Multi-Channel Execution & Optimization
• Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web
• Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms

Requirements

• 6–10+ years of B2B demand generation or integrated campaign experience
• Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
• Demonstrated success driving pipeline growth through full-funnel integrated campaigns
• Deep understanding of how to position complex AI offerings for both technical and executive audiences
• Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)
• Strong analytical expertise with experience tying campaign performance to revenue impact
• Experience running account-based or targeted AI campaigns
• Ability to operate strategically while executing at a detailed level
• Excellent cross-functional leadership and stakeholder management skills

Benefits

• But, we also believe in balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.