Responsibilities

• Own the end-to-end strategy, execution, and optimization of integrated demand generation campaigns focused on generating pipeline.
• Develop and manage a campaign framework centered on key pillar moments, aligning messaging, channels, and timing across the full marketing mix, segments, and new and existing business.
• Partner closely with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline goals.
• Translate company priorities, ICPs, and buyer insights into compelling campaign themes, offers, and activation plans.
• Orchestrate cross-functional execution with Sales Enablement, Digital, Brand, Customer, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver cohesive, multi-channel campaigns.
• Ensure campaigns are tightly aligned to buyer journeys and funnel stages, from awareness through sales engagement.
• Own campaign performance measurement, working with BDR and Revenue Operations to track impact on new business pipeline, conversion, and velocity.
• Analyze results and continuously optimize campaign strategy, messaging, and channel mix based on performance insights.
• Manage campaign calendars, prioritization, and resource allocation to maximize impact and focus.
• Act as a partner to stakeholders, clearly communicating plans, results, and recommendations.

Requirements

• 7–10 years of B2B demand generation experience, with a strong focus on integrated campaigns
• Shown experience driving pipeline through multi-channel, cross-functional campaigns.
• Deep understanding of B2B buyer journeys, campaign orchestration, and funnel optimization.
• Experience partnering closely with Enablement, BDR and Sales teams, with a strong appreciation for sales motions and enablement needs.
• Strong strategic planning skills combined with hands-on execution experience.
• Demonstrated ability to manage complex, cross-functional initiatives with multiple stakeholders.
• Data-driven mindset with experience measuring campaign impact and translating insights into action.
• Familiarity with marketing automation (HubSpot), CRM (Salesforce), and attribution/reporting frameworks.
• Excellent communication and stakeholder management skills.
• Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment.

Preferred

• Experience with Asana preferred.

Benefits

• Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
• Open Paid Time Off
• Flexible Spending Accounts & Health Savings Accounts
• Motus-Fidelity 401K Plan
• Company-paid Short/Long-term Disability & Basic Life Insurance Plans
• Family Planning and Parenting Support Benefits through Maven
• Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
• $1000 Home Office Reimbursement Program
• $2000 Internal Referral Program
• WorkAnywhere Reimbursement of Internet and Cellular Costs