Responsibilities

• Take full ownership of the strategy and execution that fuels our revenue growth; architect systems that turn assets into a consistent, scalable pipeline
• Lead account-based marketing motions for 200+ high-priority prospects; manage the digital strategy across social and webinars; mentor future marketing talent; build the playbook; manage the budget; provide ROI clarity to scale
• Own Full-Funnel Pipeline Architecture: design and execute multi-channel digital strategy from paid social to high-impact webinars to build a qualified, scalable pipeline
• Strategic ABM & Partnership Orchestration: strategize with Sales and Partnerships to build bespoke ABM nurture tracks that accelerate deal flow
• Revenue Intelligence & ROI Reporting: using HubSpot, build reporting to track channel performance, CAC, ROI; provide revenue projections and rationale to the C-suite; hit quarterly targets with a healthy buffer

Requirements

• A Proven Demand Gen Playbook: track record of hitting quarterly pipeline goals in a B2B SaaS environment
• Full-Ownership Mentality: driving the strategy, managing the budget, and reporting ROI directly to leaders
• ABM Strategy & Orchestration: led high-touch Account Based Marketing motions, collaborating closely with Sales and Partnerships
• HubSpot Power User: HubSpot could practically be your middle name (okay, hopefully not), but you’ve used it extensively for automation and reporting (Salesforce experience is a plus, but you live and breathe the HubSpot ecosystem)
• Digital & Content Distribution Savvy: you have a knack for maximizing the reach of an existing content engine through sophisticated paid and earned social strategies and high-impact webinars
• Ecosystem & Vendor Management: you’re experienced in managing multiple partners and external contractors to ensure projects stay on track, on budget, and aligned with our broader goals

Preferred

• Salesforce experience

Benefits

• Competitive compensation includes stock options offered to all employees
• Unlimited Paid Time Off, plus paid holidays, and parental leave
• Flexible hybrid office/work from home philosophy.
• 401(k) program available with 50% match up to 5%
• Comprehensive medical, dental and vision insurance coverage with 100% of employee premiums paid for by equipifi and 50% for dependents’ premiums
• Long-term and Short-term disability, as well as term life insurance coverage with 100% of premiums paid for by equipifi