Senior Demand Generation Manager at Ediphi | USA

Ediphi

Senior Demand Generation Manager

USA (Remote)

Salary Not AvailableSenior Level4+ years expSalaried Ft

Posted 5 months ago

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Job Summary

Drive demand generation strategy and execution to hit pipeline targets for Ediphi, leveraging multi‑channel campaigns and AI-driven processes.

Own Ediphi’s demand generation strategy to hit monthly and quarterly pipeline targets.
Must-have: 4 to 7+ years of B2B demand generation experience (SaaS preferred)
Standout: Proficiency in AI-driven campaigns and processes

Job Description

Responsibilities

Own Ediphi’s demand generation strategy to hit monthly and quarterly pipeline targets.
Plan and execute integrated campaigns that create sales conversations with preconstruction and estimating leaders.
Build scalable campaign plays across channels, including paid search and paid social, retargeting, content syndication, and email promotion (in partnership with Content Marketing).
Partner with Content Marketing and Product Marketing to package existing assets into high-performing demand programs, including webinar themes, landing pages, CTAs, and conversion paths.
Work with Sales and RevOps on audience targeting, lead routing, campaign tracking, and closed-loop reporting in Salesforce.
Improve conversion rates across key funnel moments (ad to landing page, landing page to form fill, form fill to meeting) through testing and iteration.
Own campaign reporting and share performance insights with the GTM team, including pipeline created, conversion rates, and cost efficiency by channel.
Lead Ediphi’s webinar and virtual event program end to end, including topic planning, speaker coordination, promotion, follow-up, and performance reporting.
Pre and post marketing and lead follow up for marquis industry events
Manage the demand gen calendar and keep Sales aligned on what is launching, who it’s for, and how to follow up.

Requirements

4 to 7+ years of B2B demand generation experience (SaaS preferred)
Proficient in building AI-driven campaigns and processes
Proven track record driving measurable pipeline growth through multi-channel programs
Strong marketing automation experience (HubSpot, Marketo, Pardot, or similar)
Strong CRM proficiency (Salesforce preferred) and comfort with reporting
Experience with segmentation, lifecycle programs, and lead management best practices
Solid project management skills and ability to run multiple campaigns concurrently

Preferred

Experience marketing to construction, AEC, or industrial audiences
ABM experience (1:few / 1:many) and working with Sales on target account programs
Familiarity with paid search, paid social, retargeting, and webinar/event programs

Benefits

Remote working environment (U.S. based)
Competitive salary and stock options
Unlimited PTO (and we actually encourage you to use it)
Health, dental, vision, and life insurance
Parental leave
A phenomenal, remote-first team that deeply cares about creating great products

Ediphi

Ediphi is the most advanced cloud-based estimating software. Contractors use our platform to streamline preconstruction and empower better decision making, ensuring they consistently guide clients to the right target value design.At the core, we’ve made it drastically more efficient to provide conceptual and cost estimates quickly—and even easier for you to work through design iterations and value engineering.With preconstruction powered by Ediphi:◆ Design and contracting teams move fast, with clarity and confidence, to break ground sooner.◆ They make decisions using the most reliable information.◆ End customers are more satisfied, as Ediphi makes the entire process fast and efficient.All while leveraging cloud infrastructure to ensure data accessibility across your workflows—from estimating to procurement and risk management.What does this mean for Contractors? Well, they reduce non-recoverable preconstruction costs and decrease the time it takes to move from ideation to breaking ground, all while better serving their end customers.

Founded in 2023

41 employees (4 in marketing)

www.ediphi.com