Responsibilities

• lead our efforts in optimizing our full-funnel demand generation strategies, focusing on turbocharging both inbound and outbound channels, while collaborating closely with our Direct Sales teams and cross-functional partners
• build a strategy and execute against it to hit acquisition goals for marketing and sales, considering the full customer experience, building GTM initiatives that leverage jobs-to-be-done messaging for our unique personas, and leveraging a data-driven approach
• northstar metrics will revolve around generating top-of-funnel lead and MQL pipeline, opportunities for sales, and ultimately closed-won deals
• part of a team of passionate demand generation marketers focused on selling our accounts payable product; routine communication with many other marketing functions, such as creative, web, digital marketing, events, product marketing, as well as sales and operations teams

Requirements

• 8-10 years of work experience in a marketing or technology-related organization.
• Strong B2B Marketing experience
• Excellent understanding of pipeline management and sales metrics
• Extensive experience working with B2B SDRs or direct sales teams
• Excellent project management and collaboration skills
• Strong experience conceptualizing, planning, and executing marketing campaigns to drive sales pipeline from start to finish
• Proven ability to manage cross-functional projects, build stakeholder alignment, and
• Bachelor’s degree in marketing, communications, or related field, or equivalent experience required.
• Intermediate knowledge of Salesforce - how to navigate Salesforce, build reports to track campaign performance, understand how to review lead, contact, campaign, opportunity records

Preferred

• Good experience with Google Suite, Tableau, 6sense, Clay, Inflection, or MadKudu is a plus

Benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
• HSA & FSA accounts
• Life Insurance, Long & Short-term disability coverage
• Employee Assistance Program (EAP)
• 11+ Observed holidays and wellness days and flexible time off
• Employee Stock Purchase Program with employee discounts
• Wellness & Fitness initiatives
• Employee recognition and referral programs