Responsibilities

• Own B2B campaign strategy and pipeline accountability
• Take accountability for enterprise pipeline generation through campaign strategy, audience development, and creative programs
• Partner with business leadership and finance to forecast pipeline targets, track performance, and present results in monthly and quarterly business reviews
• Build lead scoring frameworks, funnel definitions, and pipeline attribution models in partnership with RevOps
• Build enterprise campaign playbooks from scratch
• Design and launch account-based marketing strategies targeting high-value enterprise accounts: account selection, engagement sequencing, and multi-touch campaign design
• Create repeatable campaign playbooks across ABM, content syndication, webinar programs, and integrated field marketing programs
• Develop content and creative strategies across all stages of the buyer journey — from awareness through closed-won
• Partner with paid optimization and data teams to ensure B2B campaigns are measured, tested, and refined based on performance data
• Drive creative direction and relentless optimization

Requirements

• 10+ years of B2C & B2B demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers
• Proven track record building and scaling demand generation programs, with demonstrated pipeline contribution and ROI
• Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction
• Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user and stakeholder
• Extensive experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
• Strong analytical capabilities and obsessive focus on testing — you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
• Proven ability to build cross-functional relationships and provide creative direction for demand generation assets
• This is a full-time role that can be held from our Foster City, CA office.
• The role has an in-office requirement of Monday, Wednesday, and Friday.

Nice To Have

• Track record converting PLG users into enterprise opportunities is a plus
• Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus

Benefits

• 💰 Competitive Salary & Equity
• 💹 401(k) Program with a 4% match
• ⚕️ Health, Dental, Vision and Life Insurance
• 🩼 Short Term and Long Term Disability
• 🚼 Paid Parental, Medical, Caregiver Leave
• 🚗 Commuter Benefits
• 📱 Monthly Wellness Stipend
• 🧑‍💻 Autonomous Work Environment
• 🖥 In Office Set-Up Reimbursement
• 🏝 Flexible Time Off (FTO) + Holidays