Responsibilities

• Demand Execution & Pipeline Growth
• Lead the execution of demand generation programs across paid media, SEO, website acquisition, retargeting, and emerging channels
• Drive qualified pipeline growth, balancing volume, quality, and efficiency
• Align demand execution with ICP, product positioning, and revenue goals
• Experimentation & Growth Engine
• Build and operate a structured experimentation framework across channels, audiences, creative, and funnel experiences
• Define hypotheses, success metrics, and clear scale/stop decision criteria
• Continuously test and evaluate new acquisition opportunities including CTV, Reddit, programmatic, and other emerging platforms
• Paid Media & Performance Marketing
• Own day-to-day paid acquisition across platforms such as Meta, LinkedIn, and other performance channels
• Optimize targeting, creative, and spend to drive pipeline and revenue—not just leads
• Continuously improve cost efficiency, conversion rates, and return on ad spend
• SEO, Website & Conversion Optimization
• Partner with content and web teams to grow high-intent organic traffic through SEO
• Own website and landing page performance, improving visitor-to-lead and lead-to-opportunity conversion rates
• Implement and scale CRO (conversion rate optimization) best practices
• Budget Allocation & Investment Decisions
• Own day-to-day demand generation budget allocation across channels
• Continuously reallocate spend based on performance, experimentation results, and pipeline impact
• Make data-driven investment decisions grounded in CAC, ROI, and conversion performance
• Balance and cross-functional alignment to pipeline goals and revenue outcomes

Requirements

• 8+ years of experience in demand generation, growth marketing, or performance marketing in SaaS, martech, adtech, or lead-generation environments
• Proven success scaling paid media programs (especially paid social) with strong ROI discipline
• Strong experience with SEO, web traffic strategy, and conversion rate optimization
• Demonstrated ability to build and execute experimentation frameworks that drive measurable growth
• Experience testing and scaling new channels (CTV, Reddit, programmatic, etc.)
• Strong analytical mindset with fluency in pipeline metrics, CAC, conversion rates, and ROI
• Experience with tools such as Google Analytics, GTM, HubSpot/Salesforce, paid media platforms, and BI tools
• Ability to operate at both strategic and hands-on levels

Preferred

• Experience in regulated or compliance-driven acquisition environments
• Familiarity with incrementality testing, attribution models, or media mix optimization
• Experience managing agencies or cross-channel programs

Benefits

• A collaborative work environment with the freedom and opportunities of a startup culture
• A global, remote-first company that encourages occasional team get-togethers
• Life and work balance
• Flexible vacation time
• Retirement plan matching up to 3.5% of your salary
• Varied options for health, dental, vision, disability and life insurance