Senior Demand Generation Manager - Account Based Marketing at DTN | USA | $116K/yr – $142K/yr

DTN

Senior Demand Generation Manager - Account Based Marketing

USA (Remote)

$116K/yr – $142K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own ABM programs that span target accounts and revenue, aligning sales and marketing to accelerate deals across multiple channels and buying groups.

ABM ownership: co-create target-account strategy with sales and account plans to drive pipeline
Multi-channel programs: 1:1 and 1:few campaigns across digital, content, executive outreach, and events
Cross-functional orchestration: quarterback marketing, product, and customer teams for coordinated engagement and measurable impact

Job Description

Responsibilities

Own and scale DTN’s account-based marketing strategy, focusing on high-value target accounts and revenue generation in key sectors
Partner closely with Sales leadership and account teams to align on target account selection, account plans, and pipeline goals
Design and execute 1:1 and 1:few ABM programs that drive engagement, pipeline creation, and deal acceleration
Develop highly personalized, multi-channel programs across digital, content, executive outreach, and field marketing events
Act as a quarterback across marketing, sales, product marketing, and customer teams to ensure coordinated account engagement
Translate product, market, and account insights into targeted messaging, offers, and content strategies that resonate with buying groups
Collaborate with event marketing to support regional programs, executive events, and in-market activation
Build and optimize account engagement frameworks, scoring models, and reporting to track program effectiveness
Continuously test, learn, and iterate on ABM plays to improve performance and scalability

Requirements

8+ years of experience in B2B demand generation, with a strong emphasis on account-based marketing in a SaaS or high growth companies
Proven success driving pipeline and revenue through ABM programs, not just awareness or engagement
Demonstrated ability to partner deeply with sales: co-owning account strategy, influencing deal progression, and driving alignment
Experience planning and executing multi-channel campaigns including digital, content, events, and field marketing initiatives
Strong understanding of enterprise and complex buying cycles, including multi stakeholder deal dynamics
Hands-on experience with marketing and sales technology (e.g., Salesforce, HubSpot, AI tools, and intent data platforms)
Analytical mindset with the ability to connect campaign performance to pipeline and revenue outcomes
Ability to operate both strategically and tactically, and you are comfortable rolling up your sleeves to build and execute programs
Excellent communication and collaboration skills across cross-functional teams
Bachelor’s degree in Marketing, Business, or a related field

Preferred

Experience with field marketing or regional campaign execution preferred

Benefits

Competitive salary and performance-based incentives
Unlimited PTO and flexible working hours
Remote-first work environment (role dependent)
Competitive medical, dental, and vision insurance plans
401(k) with company match
Access to extensive learning and development resources
Employee Assistance Program (EAP)

DTN

DTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions. Our Operational Decisioning Platform turns complex data into decision-grade insights—empowering customers to expand their margins, accelerate growth, and outpace risk. With more than 1,200 employees globally, DTN serves the companies that feed, fuel, and protect the world.

Founded in 1984

Minneapolis, Minnesota, USA

1.3K employees (119 in marketing)

www.dtn.com