Responsibilities

• Build and maintain demand dashboards and multi-touch attribution models in partnership with Marketing Ops and RevOps.
• Diagnose conversion friction and routing/SLA issues across the funnel — from visit to MQL to SQL to Closed-Won.
• Run weekly metric-based pipeline review meetings with Marketing and Sales leadership, driving data-based decisions on channel investment and program prioritization.
• Own paid search (Google Ads) and paid social (LinkedIn, Meta) strategy and execution — including keyword strategy, audience targeting, creative direction, and bid management.
• Manage lead gen, retargeting, and conversion campaigns aligned to CAC and ROAS targets.
• Partner with PMM and Design on creative planning and messaging strategy for each campaign type.
• Design and run A/B tests on high-traffic web pages — pricing, feature pages, compliance content, and trial/demo CTAs.
• Own the experimentation backlog: prioritize hypotheses, instrument tests, report results, and ship winners.
• Drive measurable improvement in visit-to-lead and lead-to-SQL conversion rates.
• Translate G2, ZoomInfo, and in-product intent signals into personalized ABM web journeys and ad programs targeting high-fit accounts.

Requirements

• 5+ years in B2B SaaS demand marketing
• Hands-on operator: You run the programs yourself.
• Hypothesis-led and fast to ship: You form a clear thesis before starting a test or program, and you move quickly from idea to live.
• Analytically rigorous: You are comfortable building dashboards, diagnosing funnel problems, and presenting data-backed recommendations to senior leadership.
• Deep in paid: You have hands-on technical experience in SEM and Paid Social — not just strategy oversight.
• Experienced in CRO and ABM: You have designed and run A/B tests that produced measurable conversion wins.

Nice-to-have

• AI-Forward: You’re comfortable using AI to build agents, automate tasks and deploy dashboards.