Senior Data Scientist, Marketing

San Francisco, CA (Remote)

$170K/yr – $208K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead marketing measurement, attribution, and AI-powered analytics to optimize growth across Descript’s channels and product-led and sales-led motions.

  • Must-have: Deep experience building attribution models and running in-house incrementality experiments with platforms like Meta, Google, and Microsoft.
  • Standout: Ability to design AI-powered analytics tools and predictive models that surface actionable guidance at scale.

Job Description

Responsibilities

  • Define and Evolve Marketing Measurement
  • Develop channel specific CAC targets accounting for audience intent and funnel stage
  • Iterate and improve attribution models, while navigating platform-reported limitations and first-party data availability
  • Drive incrementality measurement, partnering with the performance marketing team to design and run in-house conversion lift experiments
  • Design and build AI-powered tools that automate routine marketing analyses and surface actionable insights
  • Build Core Dashboards & Reporting
  • Own the creation and ongoing refinement of marketing dashboards
  • Ensure clear, automated, and actionable reporting on acquisition, retention, and monetization
  • Lead Modeling & Forecasting Initiatives
  • Create models to score leads based on their likelihood to convert, helping sales and marketing teams prioritize high-value prospects

Requirements

  • Extreme ownership and resourcefulness to get things done.
  • Deep understanding of ads platforms (Meta, Google, Microsoft), data enrichment, and reverse ETL process through a CDP such as Segment or Census.
  • Strong working knowledge of incrementality testing, randomized controlled experiments and quasi-experiments.
  • Experience with building in-house attribution models
  • Proven success working with both product-led growth funnels and sales-led GTM motions.
  • Experience with AI tools and frameworks for marketing analytics and optimization
  • Familiarity with LLMs and how they can be leveraged to enhance marketing insights
  • Understanding of how to build and deploy AI-powered prediction models for user behavior and conversion
  • Bachelor's or Master's degree in a relevant field (e.g. computer science, mathematics, statistics, etc).
  • 5+ years of experience in a data scientist or related role.
  • Proficient in SQL and at least one programming language such as Python or R.

Benefits

  • Benefits include a generous healthcare package, 401k matching program, catered lunches, and flexible vacation time.
Descript logo

Descript

4.8 Glassdoor

In Descript you can make any video you want, any way you want. All you need is an idea; it helps if you know how to type.With the world’s first and only AI co-editor, Underlord, you can make a video just by describing your vision. It will create, edit, and design your video—all under your direction. It’s got the taste and judgment you want in a creative partner and the expertise you need from a video editor. And it’s tireless—so you can stay focused on getting the result you’re after while it does all the dirty work. And when you want to get dirty, you don’t need special knowledge or skills. If you can edit text, you can edit video with Descript. It’s loaded with automated design tools, plus the friendliest timeline editor you’ve ever seen, a built-in recorder, and hosted publishing that makes collaboration as easy as sending a link. With Descript’s powerful AI and intuitive tools, your creativity is unbounded—freed from the limitations of what you don’t know, and what AI can’t know. Create product demos, training videos, screen recordings, video messages, podcasts, or social clips. Join the 7 million+ creators and businesses using Descript, and create something impressive—something you can be proud of.

Founded in 2017
San Francisco, California, USA
185 employees (32 in marketing)
93% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
3.2M
Monthly Google Ads Budget
$231.8K
Traffic Source Mix
Search
46.1%
Direct
46.1%
Referral
6.2%
Social
1.2%
Paid
0.3%

Headcount Trend

Current headcount: ~185

Marketing Team

Marketing Team Size
22 (12% of company)
Median Career Experience
14.5 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$100M
Last Raise
$50M
Series C, 3 years ago

Funding History

  • Oct 2022
    Series C • $50M
  • Feb 2021
    Series B • $30M
  • Sep 2019
    Series A • $15M

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