Responsibilities

• Serve as the SME for Marketing Analytics: Take ownership of web data analysis, investigating performance across web platforms, marketing automation, and CRM to steer marketing strategy.
• Bridge the Technical Gap: Act as a primary partner to the Marketing and Data & Insights teams, translating complex SQL logic into business jargon and vice versa to ensure stakeholders of all technical levels are aligned.
• Architect Marketing Data Models: Leverage your complete knowledge of data modeling (ER diagrams) to build and maintain scalable datasets within Snowflake .
• Optimize the Funnel: Manage and manipulate key Salesforce objects—specifically Leads, Contacts, and Accounts—to provide a holistic view of the customer journey.
• Drive Process Innovation: Identify and implement process efficiencies and innovative reporting improvements that move beyond traditional descriptive dashboards.
• Solve Complex Problems: Devise solutions based on limited information; use evaluation and interpretation to select the right course of action for unusual data circumstances.
• Cultivate Inclusion: Foster an open and transparent team environment, leveraging diverse perspectives and backgrounds to drive collective success.

Requirements

• Education: BS in CS, MIS, Mathematics, Marketing Analytics, or a related technical degree.
• Experience: 5+ years of related experience as a Data Analyst (3+ years with a Master’s degree).
• Technical Expertise: Expert-level SQL proficiency and extensive experience working with Snowflake .
• Domain Knowledge: Deep understanding of Web Analytics and marketing systems including Marketo and Salesforce (Leads, Contacts, Accounts).
• Data Modeling: Strong foundation in data modeling principles and ER diagramming.
• Communication: Excellent written and verbal communication skills; ability to influence senior partners and technical teams alike.
• Adaptability: Proven ability to react to change with flexibility and take ownership of results in ambiguous situations.
• Tools: Experience building reports and visualizations in Tableau or similar BI tools is a plus.

Preferred

• Experience with ABX (Account-Based Experience) platforms and data (e.g., 6sense, CommonRoom).
• Experience with Adobe Target data for personalization and optimization analysis.
• Background in data governance and data provenance frameworks.
• Experience in dashboard development (Tableau and/or Looker Studio).

Benefits

• equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.