Senior Data Analyst, Marketing Analytics at freshworks | San Mateo, CA | $130K/yr – $160K/yr

freshworks

Senior Data Analyst, Marketing Analytics

San Mateo, CA (Hybrid)

$130K/yr – $160K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive data-driven marketing and sales insights by building dashboards and models.

Own end-to-end analytics from data extraction to ROI modeling for campaigns and channels.
Must-have: 4–6 years in BI/Analytics (Marketing Ops/Sales Ops) with Tableau/Power BI and Salesforce data.
Standout: Executive-ready storytelling with polished decks and clear recommendations.

Job Description

Responsibilities

Visualize the Future: With an AI-first mindset, design, build, and maintain high-performance dashboards in Tableau or Power BI that serve as the "single source of truth" for Marketing and Sales performance.
Salesforce Insights: Leverage Salesforce data to audit Tableau/Power BI dashboards and deep dive into customer journey and Closed/Won Opportunities.
Strategic Planning: Act as a key contributor to the Annual Operating Plan (AOP) process, providing the historical data and predictive modeling necessary to set realistic yet ambitious targets.
Cross-Functional Collaboration: Partner with IT or Marketing Operations to ensure data integrity and with Sales/Marketing to understand the "why" behind the numbers.
The Narrative: Translate complex datasets into polished, persuasive slide decks for executive reviews. You don't just present data; you provide recommendations.
Full-Stack Analysis: Perform end-to-end analysis — from pulling data to building complex ROI models in Google Sheets (or Excel) to measure campaign and channel effectiveness.

Requirements

Experience: 4-6 years in a Data Analyst or Business Intelligence role, specifically within Marketing Ops, Sales Ops, or a similar growth-focused environment
CRM Expertise: Direct experience navigating and extracting data from Salesforce is required
The Tech Stack: Advanced proficiency in Tableau, Power BI, or a similar visualization suite and ability to leverage AI
SQL proficiency is strongly preferred for data extraction and manipulation. Experience with Databricks is a plus
Familiarity with Python or R is a plus
Modeling Mastery: You are a wizard in Google Sheets or Excel, capable of building dynamic models that calculate ROI, CAC, and LTV with ease
Executive Presence: You possess the "soft skills" to present to Senior Leadership. You can simplify the complex and hold your own when questioned on methodology.
The "Deep Dive" Mindset: An obsessive attention to detail. You're the person who catches the data discrepancy before anyone else.

Nice to Have

Experience with Databricks is a plus
Familiarity with Python or R is a plus
Ability to leverage AI in visualization and analysis (preferred)

Benefits

Freshworks offers multiple options for dental, medical, vision, disability and life insurances, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

freshworks

Freshworks Inc. (NASDAQ: FRSH) builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive.Over 74,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency.

Founded in 2010

San Mateo, California, USA

9.6K employees (670 in marketing)

www.freshworks.com/?tactic_id=6909181&utm_source=social&utm_medium=linkedin&utm_campaign=aboutpage&utm_term=organic