Senior Customer Marketing Specialist at PAYLOCITY CORPORATION | Schaumburg, IL | $80K/yr – $95K/yr

Senior Customer Marketing Specialist

Schaumburg, IL (Hybrid)

$80K/yr – $95K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive client advocacy by sourcing and activating customer stories through case studies, reviews, and cross‑functional collaboration to boost participation and measurable impact.

Own end-to-end development of client case studies and cross‑channel activation.
Must-have: 2–4 years in marketing/communications with superb writing.
Standout: Experience with a client reference platform (SlapFive) and SaaS marketing.

Job Description

Responsibilities

Build relationships and rapport with Paylocity clients to increase participation in the Client Advocate Program and identify mutually beneficial client evidence and story activities such as case studies, videos, speaking opportunities, media interviews, sales references, and more
Own end-to-end development of case studies, from story sourcing and interviews through writing, review, approvals, and cross channel activation.
Maintain segmented database (SlapFive Customer Marketing Platform) of client advocates, including level of activity, preferences, and client satisfaction with the program
Lead review site management for third-party review platforms such as G2, TrustRadius, Gartner Digital Markets, Gartner Peer Insights, and others as needed, including review campaigns, profile management, reporting, and content activation & tracking across Paylocity channels
As part of the review strategy, drive sustained growth in high-quality client reviews, improve Paylocity’s competitive positioning within priority categories, and translate review content into sales and marketing impact.
Develop and report on KPIs to measure program effectiveness and ensure key story needs are fulfilled (industry, segment, competitor, use case, etc.)
Identify new and creative ways to encourage client reviews by working with cross-functional partners in service, implementation, and sales
Proactively identify potential stories with sales, service, and implementation teams to help keep story pipeline fresh

Requirements

Bachelor’s degree in Marketing, Communications or equivalent work experience
2-4 years' experience in marketing, communications, journalism, or customer marketing
Superb written and oral communication skills
Passion for storytelling and a nose for news
Ability to collaborate and engage with client contacts at multiple levels on calls and in-person
Willingness to cultivate business relationships with clients to ensure participation and activation of the stories
Experience collaborating cross-departmentally to align expectations and achieve results
Project and/or program management experience
An appetite to prove outcomes over activities
Client Reference Platform (SlapFive, etc.) experience preferred
Salesforce CRM experience preferred
SaaS marketing experience preferred

Preferred