Responsibilities

• Build and scale a formal Customer Marketing program that supports marketing, sales, and product initiatives.
• Increase the volume and quality of customer proof points, including case studies, testimonials, reviews, and references.
• Develop a structured pipeline of customer champions who actively promote the brand.
• Support revenue growth by enabling sales with customer references and proof stories.
• Elevate the company’s brand credibility through authentic customer storytelling and thought leadership.
• Strengthen relationships with strategic customers through recognition and engagement opportunities, including a Customer Advisory Board.
• Expand participation in events, webinars, advisory boards, and speaking opportunities.
• Partner with Product Marketing to showcase customer outcomes and success narratives.
• Improve the company's presence on review platforms and peer communities.
• Create measurable programs that tie Marketing activities to pipeline influence and customer retention.

Requirements

• 7–9+ years of experience in customer marketing, lifecycle marketing, or related roles.
• Proven success building or scaling Customer Marketing or reference programs.
• Strong track record developing customer stories, case studies, and testimonials.
• Experience partnering with sales teams to support customer references.
• Demonstrated ability to build executive-level customer relationships.
• Strong cross-functional collaboration skills across marketing, product, and customer success.
• Experience managing customer speakers, advisory boards, or events.
• Ability to translate customer success into compelling narratives that support revenue growth.
• Experience with Customer Marketing platforms, CRM systems, and marketing automation tools is a plus.
• Strong project management and program development skills.

Preferred

• Experience with Customer Marketing platforms, CRM systems, and marketing automation tools is a plus.

Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two!)
• 12 company holidays + 2 floating holidays
• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund - $150 quarterly
• Business expense stipend - $125 quarterly
• Mac laptop + new hire equipment stipend
• Fully stocked kitchen with tons of drinks & snacks (BHM only)
• Remote working friendly since 2012 #LI-REMOTE