Senior Customer Marketing Manager

Arlington, VA (Remote)

$120K/yr – $150K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own the customer advocacy and Voice of Customer program to drive retention, expansion, and peer proof for enterprise buyers.

  • Own the end-to-end customer advocacy program, from G2 reviews to advisory boards.
  • Must-have: 5+ years in B2B customer marketing or advocacy at enterprise SaaS.
  • Standout: Lead the Enhesa Compliance Benchmarking Program with original data for PR and sales enablement.

Job Description

Responsibilities

  • Build and run a tiered customer advocacy program from the ground up, spanning G2 reviews, case studies, advisory board management, and executive engagement—to generate the peer proof that drives new business and expansion.
  • Own the Voice of Customer engine: consolidate insight from win/loss analysis, NPS, Gong, and account data into a single view, and ensure findings are acted on across product, sales, and marketing.
  • Produce compelling customer evidence—case studies, testimonials, video content, and benchmarking data—that resonates with compliance, sustainability, EHS, and product stewardship buyers.
  • Design and execute customer communications that sustain engagement beyond onboarding: monthly newsletter, regulatory alerts, milestone moments, and renewal and expansion nurtures.
  • Lead the Enhesa Compliance Benchmarking Program—a flagship initiative that positions Enhesa as the authority on regulatory maturity and generates original data for PR, analyst relations, and sales enablement.
  • Drive retention and expansion: equip CS and account management teams with proof packs, reference support, and customer insight that protect GRR and accelerate NRR.
  • Operate with a growth mindset: treat every program as a hypothesis, measure what matters, and iterate quickly.

Requirements

  • 5+ years in B2B customer marketing, customer advocacy, or closely related roles within enterprise SaaS, data, or technology companies.
  • Proven track record building enterprise advocacy programs from scratch, with demonstrated results in advisory board management, case study production, and reference program development.
  • Exceptional storytelling skills. Able to identify compelling customer narratives and bring them to life across written, video, and event formats that feel authentic, not corporate.
  • Strong program management. Able to run multiple workstreams simultaneously and drive them to completion with minimal guidance in a remote, distributed environment.
  • Data-driven. Comfortable setting baselines, defining targets, and tracking results. Uses data to prioritize effort and demonstrate commercial impact.
  • Confident working with C-level and senior stakeholders across sales, product, and the executive team.
  • Growth mindset: sees ambiguity as an opportunity and treats every deliverable as a hypothesis to learn from.
  • Collaborative and low-ego. Builds strong cross-functional relationships and knows when to lead and when to support.

Preferred

  • Experience in regulatory compliance, EHS, or chemical and product intelligence domains.
  • Experience with HubSpot for nurture sequencing and engagement tracking.
  • Background in executive programming, including roundtables, advisory boards, or C-suite engagement.

Benefits

  • A competitive salary package & benefits with a flexible home-working policy
  • Work/life balance and a fast-paced and driven environment
  • Accountability and pride for your projects
Enhesa logo

Enhesa

4.1 Glassdoor

At Enhesa we empower the world’s largest businesses to achieve compliance, manage risk, and drive sustainability with clear, actionable insights. We combine the knowledge of our global team of experts with regulatory data and market-leading AI to transform complex regulatory landscapes into timely intelligence and foresight. This means we can support our customers to become industry leaders in environment, health, safety, and sustainability.

Founded in 1989
Arlington, Virginia, USA
460 employees (30 in marketing)
92% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
52.4K
Monthly Google Ads Budget
$99
Traffic Source Mix
Search
41.8%
Direct
34.9%
Referral
7.9%
Social
3.3%
Paid
11.4%

Headcount Trend

Current headcount: ~463

Marketing Team

Marketing Team Size
26 (6% of company)

Funding

Last Raise
Secondary Market, 3 years ago

Funding History

  • Jan 2023
    Secondary Market
  • Jul 2020
    Private Equity
  • Feb 2017
    Private Equity