Senior Customer Acquisition Growth Marketing Manager (Direct Mail) at Point | USA

Point

Senior Customer Acquisition Growth Marketing Manager (Direct Mail)

USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale Point’s high-volume direct mail prescreen program as part of a cross-channel growth team, focusing on testing, analytics, and efficient ROI.

Own direct mail strategy and execution, including prescreen program volume and tests.
Must-have: 7+ years in growth or performance marketing with direct mail at scale (3M+ mail pieces/mo).
Standout: cross-functional leadership with data science, analytics, and agency management.

Job Description

Responsibilities

Direct Mail Strategy & Execution: Own and scale Point’s highest volume marketing channel: the direct-to-consumer direct mail prescreen program. Explore and test opportunities such as triggers, 3rd-party list buys, ITAs, etc., to scale volume efficiently.
Performance Analytics: Independently analyze campaign performance across direct mail and digital channels to uncover insights, measure ROI, and recommend optimizations. Partner with Marketing Analytics and Data Science to validate prescreen criteria, audience scoring models, and forecasting. Analyze and optimize campaign performance to improve KPIs such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
Creative Development & Testing: Author creative briefs and lead cross-functional collaboration to develop, iterate, and test new creative concepts across mail and digital channels. Partner with creative/content teams and external agencies to ensure messaging accuracy, compliance, and brand consistency.
Cross-Functional Collaboration & Agency Management: Coordinate with Data Science, Creative/Content, and Marketing Analytics teams to ensure alignment across targeting, creative, and performance measurement. Manage relationships with multiple agencies and vendor partners, ensuring they deliver high-quality, timely, and performance-oriented work.
Experimentation: Run experiments on new creative, targeting strategies, and optimization of the mail decision to meet business growth goals while managing risk.
Project & Budget Management: Oversee complex, multi-workstream projects with strong attention to detail and clear communication across stakeholders. Manage budgets related to direct mail and cross-channel acquisition, ensuring efficient allocation and high ROI.

Requirements

7+ years of experience in growth or performance marketing.
3+ years managing prescreen direct mail programs at scale (3M+ mail pieces/month), ideally within consumer lending or financial services, required.
Hands-on ability to write SQL queries and conduct independent performance analysis to make data-driven recommendations is desired.
Experience authoring creative briefs and managing creative development, testing, and production workflows.
Proven ability to partner effectively across technical and creative teams.
Skilled at orchestrating multi-channel acquisition strategies, including direct mail, digital, email, and retargeting.
Strong project management and communication skills with exceptional attention to detail.
Bachelor’s degree required; advanced degree a plus.

Preferred

Deep breadth of experience in project management and across teams.

Point

4.5 Glassdoor

Making homeownership more valuable and accessible. Point is the leading home equity platform for homeowners and home buyers seeking an alternative to traditional home financing. Our flagship product, the Home Equity Investment (HEI), empowers homeowners to unlock their equity in order to eliminate debt, get through periods of financial hardship, and diversify their wealth – without adding to their monthly expenses. Point’s HEI enables investors to access a previously untapped asset class – owner-occupied residential real estate. Point is a nimble, fast-growing fintech company backed by top investors like Andreessen Horowitz, Westcap, and Ribbit Capital. We’re proud of our employee-centric culture, where every employee is empowered to make a positive impact on the future of the company and the lives of homeowners. For more information about Point or to apply for an HEI, visit point.com.NMLS ID 1610752. Equal Housing Opportunity. For licensing information, go to www.nmlsconsumeraccess.org.

Founded in 2015

Palo Alto, California, USA

372 employees (23 in marketing)

point.com

86% recommend to a friend

91% CEO approval