Responsibilities

• Design and implement a complete cross channel marketing measurement strategy from the ground up.
• Architect the company’s tracking infrastructure, including implementation of Google Tag Manager, pixels, server side tracking, APIs, Conversion API, Enhanced Conversions, and other modern measurement technologies.
• Evaluate, select, and implement the best attribution and measurement platforms such as Northbeam, Triple Whale, Hyros, Adobe Analytics, or custom solutions based on business needs.
• Ensure accurate tracking across every marketing channel, including:
• Meta
• Google Ads
• YouTube
• Demand Gen
• Display
• Performance Max

Requirements

• 4+ years proven experience building marketing measurement frameworks for large consumer brands with multi million dollar advertising budgets.
• Deep understanding of attribution modeling, incrementally testing, media mix modeling (MMM), and marketing analytics.
• 4+ years extensive experience with Google Tag Manager, Google Analytics 4, server side tagging, BigQuery, APIs, and enterprise tracking implementations.
• Experience implementing enterprise attribution platforms and customer journey analytics solutions.
• Strong understanding of cross device and cross platform measurement.
• Ability to translate complex marketing data into clear, actionable recommendations for executives and marketing teams.

Preferred

• We’re looking for someone who doesn’t simply build dashboards. You build the entire measurement ecosystem. You know how to connect every marketing touchpoint into one cohesive story, understand how customers move from awareness to conversion across channels, and provide insights that directly improve marketing performance, attribution accuracy, and long term brand growth.