Senior CRM Strategist at Razorfish | Miami, FL | $81K/yr – $130K/yr

Razorfish

Senior CRM Strategist

Miami, FL (Hybrid)

$81K/yr – $130K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Own CRM and cross-channel strategy for email, push, and direct messaging to drive campaigns and insights.

Must-have: 5-7+ years in CRM or digital marketing strategy
Standout: Proven cross-channel orchestration and data-driven optimization

Job Description

Responsibilities

Develop CRM Strategies: Create recommendations for email, push, and other owned channels to achieve client goals—crafting insights, audiences, journey maps and creative direction
Audience Insights: Analyze customer behavior and campaign results to inform strategy and reporting
Cross-Channel Orchestration: Integrate owned channels with paid media for seamless customer experiences
Campaign Management & Optimization: Oversee and optimize digital marketing campaigns across channels and programs
Performance Analysis: Partner with analytics to evaluate and improve campaign effectiveness with actionable recommendations
Creative Briefing: Develop insightful creative briefs to provide direction to teams developing channel and campaign assets
Innovation & Best Practices: Elevate industry trends, emerging technologies, and best practices to improve program effectiveness and consumer experience

Requirements

5-7+ years’ experience in CRM or digital marketing strategy (email, push, direct messaging, etc.) at an agency, consultancy, or in-house marketing team
Data-driven mindset: Use analytics to generate insights and shape effective marketing strategies
Familiarity with owned channels: Email, push, SMS, and direct mail
Experience with CRM tools (e.g., Salesforce, HubSpot, Braze) is a plus
Collaborative and organized: Comfortable working cross-functionally and managing multiple projects
Strong communicator: Create and deliver presentations that engage and persuade
Self-starter: Able to drive projects forward independently
Creative Minded: Write insightful, clear creative briefs to guide the creative process

Preferred

Experience with CRM tools (e.g., Salesforce, HubSpot, Braze) is a plus

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995

New York, NY, US

1.8K employees (823 in marketing)

www.razorfish.com

73% recommend to a friend

73% CEO approval