Senior CRM Marketing Strategist at 85SIXTY | Del Mar, CA | $92K/yr – $102K/yr

85SIXTY

Senior CRM Marketing Strategist

Del Mar, CA (Hybrid)

$92K/yr – $102K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive lifecycle marketing strategy and client engagements as a Senior CRM Marketing Strategist, owning cross-channel campaigns and data-driven journeys for multiple clients.

Own lifecycle programs and cross-channel campaigns for multiple clients across email, SMS, and onboarding journeys.
Must-have: Hands-on Insider One experience to build segments and activate journeys.
Standout: Direct client-facing advisory scope with hybrid in-office requirements.

Job Description

Responsibilities

Client & Relationship Management - Build and maintain strong client relationships by establishing trust, setting clear expectations, and serving as a strategic advisor on lifecycle marketing initiatives.
Client & Relationship Management - Lead regular client meetings to present marketing strategies, campaign performance, insights, and optimization recommendations using presentation tools such as Google Slides or PowerPoint.
Client & Relationship Management - Serve as a key point of contact for clients on CRM, lifecycle marketing, and customer engagement strategy.
Client & Relationship Management - Proactively identify and propose opportunities to expand lifecycle programs through specific campaigns, automations, improved segmentation, personalization, and cross-channel engagement.
Lifecycle Strategy & Customer Engagement - Develop and execute lifecycle marketing strategies that support customer acquisition, engagement, retention, and loyalty.
Lifecycle Strategy & Customer Engagement - Translate customer data and behavioral insights into targeted messaging strategies across email, SMS, and other digital engagement channels.
Lifecycle Strategy & Customer Engagement - Design personalized customer journeys that leverage behavioral triggers, lifecycle milestones, and predictive segmentation.
Lifecycle Strategy & Customer Engagement - Partner with clients to operationalize first-party data strategies that support scalable lifecycle marketing programs.
Lifecycle Strategy & Customer Engagement - Continuously identify opportunities to improve lifecycle performance through testing, segmentation refinement, and campaign optimization.
Lifecycle Strategy & Customer Engagement - Identify opportunities to expand lifecycle programs through new channels, journey orchestration, and deeper customer data activation across platforms such as Insider One.
Cross-Channel Campaign Execution - Plan, build, deploy, and optimize email/SMS/RCS marketing campaigns across multiple clients and industries.
Cross-Channel Campaign Execution - Manage campaign calendars, including campaign briefs, messaging coordination, scheduling, and deployment.
Cross-Channel Campaign Execution - Occasionally develop or edit email templates and campaigns directly within marketing platforms, including responsive email development using HTML and CSS when necessary.
Cross-Channel Campaign Execution - Collaborate with creative, content, and analytics teams to ensure campaigns align with broader marketing strategies and brand standards.
Customer Data, CDP & Journey Orchestration - Manage lifecycle marketing programs within marketing automation and customer engagement platforms such as Insider One, Salesforce Marketing Cloud, Klaviyo, HubSpot, and similar technologies.
Customer Data, CDP & Journey Orchestration - Leverage Customer Data Platform capabilities to build unified audience segments using behavioral, transactional, and engagement data.

85SIXTY

For over 14 years, 85SIXTY has been helping clients transform the way they reach, acquire and engage with their customers through an integrated combination of data, technology, cross-channel strategies, and creative thinking. Some might call us a full-service digital consultancy, but we like to think of ourselves as a partner that can both drive strategy and orchestrate delivery. Founded in 2010 by a veteran in retail, eCommerce, and digital, 85SIXTY was built around a consultative, high-touch approach that allows us to work across a broad spectrum of areas to increase our value to our customers. We are supporting today’s forward-thinking brands in their journey towards growth, whether that be financially, operationally and/or strategically. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos.

Founded in 2012

Del Mar, California, USA

75 employees (37 in marketing)

www.85sixty.com