Responsibilities

• Own our creator marketing strategy & execution: Build the strategy for how Triple Whale works with creators across campaigns, then turn it into a repeatable program that drives measurable results.
• Build our creator network: Build a trusted network of creators who consistently produce authentic content we can activate across launches, campaigns, and cultural moments.
• Scale affiliate & creator partnerships: Identify, recruit, and manage high-value creator and affiliate relationships, developing programs and incentives that create value for both creators and Triple Whale.
• Run creator campaigns end-to-end: Own everything from creator sourcing and outreach to briefs, contracts, timelines, approvals, publishing, and reporting, making it easy for creators to do great work with us.
• Match the right creator to the right moment: Partner closely with Social, Product Marketing, Content, and Ecosystem functions to bring creators into launches, campaigns, events, and content in ways that feel native rather than bolted on.
• Measure what works and scale it: Define the KPIs for creator marketing, track performance across creators and programs, and continuously improve who we partner with, what we create, and where we invest.

Requirements

• 5+ years of experience in creator marketing, influencer marketing, partnerships, or affiliate marketing
• Proven experience building and scaling creator programs and relationships
• Strong understanding of the creator ecosystem, understanding how to find the right voices and build relationships that last
• Experience managing creator campaigns end-to-end, from sourcing and briefing to execution and measurement
• Results-oriented mindset with strong creative instincts and a focus on measurable impact
• Excellent relationship-building and communication skills, building trust with creators and internal teams alike
• High ownership mentality with a drive to build from the ground up

Preferred

• Existing relationships with creators in ecommerce community
• Experience managing affiliate programs and performance-based creator partnerships