Senior Creative Writer - Fundraising/TV

Lanham, MD (Remote)

$90K/yr – $115K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own mission-driven storytelling for nonprofit fundraising across video formats, turning real footage into emotionally credible narratives that move donors to act.

  • Own the end-to-end storytelling: concepting, scripting, and delivery for DRTV, CTV and social campaigns.
  • Anchor narratives in fundraising principles and donor psychology to drive urgency while preserving trust and authenticity.

Job Description

Responsibilities

  • Develop breakthrough concepts and scripts for DRTV, CTV, and social campaigns
  • Transform real stories and raw footage into emotionally resonant, high-converting narratives
  • Apply fundraising strategy to every script, driving urgency, clarity, and donor action
  • Collaborate cross-functionally to bring campaigns to life, from pitch to final delivery
  • Present work directly to clients with clarity, confidence, and strategic rationale
  • Write powerful, mission-driven scripts for DRTV, CTV, and social campaigns that inspire belief, deepen connection, and drive giving
  • Honor and translate each organization’s voice, values, and purpose into authentic, emotionally resonant storytelling
  • Develop concepts and messaging that center the mission, bringing donors closer to the people, causes, and outcomes they make possible
  • Deliver high volumes of thoughtful, high-quality work in a fast-paced, collaborative environment
  • Shape real stories and unscripted footage into narratives that are both truthful and transformative

Requirements

  • 7+ years of experience writing & producing for DRTV, CTV, or direct response video, ideally within nonprofit or purpose-driven organizations
  • Written / produced spots at various lengths for the same storytelling aspect (2 minute to 7 seconds)
  • Proven ability to craft meaningful stories from raw footage while preserving authenticity and dignity
  • A mission-first storyteller who understands how narrative drives both action and connection
  • Deep knowledge of fundraising principles, donor psychology, and emotionally intelligent storytelling
  • Portfolio that reflects both measurable impact and a strong sense of purpose
  • Ability to use performance insights to strengthen future work without losing the heart of the mission
  • Collaborative, thoughtful, and confident, able to represent the work with clarity, conviction, and respect for the cause

Nice to have

  • Experience with Brand Advertising is a plus!

Benefits

  • To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
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Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for customers through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with customers across education, association, political and commercial sectors. Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Founded in 2011
Lanham, Maryland, USA
1.4K employees (337 in marketing)

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