Responsibilities

• Come up with big creative swings, iterations and concepts that have a real chance of scaling.
• Write scripts and create clear briefs so editors know exactly what to build.
• Execute a wide range of creative styles such as UGC, VSLs, Statics, AI animations, etc...
• Work directly with editors and creators to get ads over the finish line.
• Look at performance every week, figure out what's working, what's not, and where we should iterate.
• Present your thinking to clients in a way that's simple and backed by data.
• Own your clients. We don't want strategists waiting to be told what to do.
• Continuously help improve our SOPs and how we work internally.

Requirements

• You've worked on performance creatives for Meta and ideally TikTok.
• You know how to research before you write.
• You understand why ads work, not just how to write them.
• You can turn data into new concepts and iterations.
• You're proactive. If you see a problem, you solve it.
• You move fast and hit deadlines.
• You're comfortable giving feedback to editors and pushing for a better final product.
• You care about performance, not your ego.

Preferred

• Experience working with brands spending over $1M/month on Meta.
• Experience writing VSLs and long-form DR ads
• Experience in health, beauty, or consumer products.
• Experience using Foreplay, Motion, Figma, Notion, or similar tools.
• Experience working inside an eCommerce agency.

Benefits

• Performance bonuses and growth opportunities available.