Responsibilities

• Write VSLs, long-form native ads, and full-length advertorials that scale to seven figures
• Write landing page copy: LPs, hero sections, story arcs, objection handling, closes
• 10-15 concepts per week is the requirement, with a hit rate of 5% minimum
• Develop angles from real customer language — reviews, Reddit, comments, support tickets
• You own the whole pipeline — research in, finished script out, and our in-house editors bring it to life
• Obsess over the customer: research is ongoing and daily, not a one-time thing
• Build concepts, mechanisms, and avatars alongside our three strategists
• Read the account weekly: what's winning, why, what dies next
• Iterate winners
• The seat today — craft: years of experience writing VSLs, native first-person ads, full-length advertorials, and landing pages that turn cold clicks into buyers. You ship the work yourself
• Tomorrow — leadership: this is the future CMO seat. Prove it in 6 months and we talk about leading the marketing function, building your team, and real ownership
• Not equity-as-a-perk. Equity-as-a-partner. The person running marketing at $100M will be the one who was in this seat during the climb

Requirements

• 3+ years writing high-spend DTC copy
• You've written VSLs (3+ minutes) and 1,500–3,000 word advertorials that converted cold traffic
• You've scaled named ads past $100K in spend and can explain exactly why they worked
• Research is your edge: your angles come from customer language, not swipe files

Nice-to-Have

• Leadership experience: you're looking to become a part of a brand exclusively, not have multiple clients
• Experience leading a marketing function or team within a brand aiming for high growth

Benefits

• Fully remote. Any country