Senior Creative Strategist, Performance Marketing at Scribe | USA | $89K/yr – $130K/yr

Scribe

Senior Creative Strategist, Performance Marketing

USA (Remote)

$89K/yr – $130K/yrSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own paid social creative for Meta campaigns by turning data and insights into scalable, high performing concepts and scripts, and drive experiments that translate signals into fresh angles and tests across 100+ monthly creatives.

Creative ownership: turn research into briefs and storyboards that move quickly to production
Performance-driven testing: use Hook Rate, CTR, CPA, and other signals to guide new angles and variants
Cross-functional collaboration: brief editors and creators to scale ideas while preserving narrative intent

Job Description

Responsibilities: Own the end-to-end creative process for Meta, turning research and insights into high-converting concepts, scripts, briefs, and storyboards that consistently capture attention and drive new Scribe users.
Responsibilities: Create, produce, and test 100+ ad creatives a month, moving quickly from idea to execution while maintaining a relentless focus on clarity, storytelling, and measurable impact.
Responsibilities: Translate performance signals into creative strategy, using metrics like Hook Rate, Hold Rate, CTR, CPE, and CPA to understand what’s working, why it’s working, and what to produce next.
Responsibilities: Push the boundaries of paid social creative, experimenting with new formats, visual styles, and production approaches that break through the feed and differentiate Scribe in the market.
Responsibilities: Collaborate closely with creators, editors, and designers, writing briefs that bring ideas to life at scale while preserving narrative intent and creative integrity.
Responsibilities: Stay up-to-date to cultural shifts, platform changes, and emerging creative techniques, applying the latest insights from Meta, competitive analysis, and the creator ecosystem to keep Scribe ahead of the curve.
Responsibilities: Challenge conventional best practices with bold, insight-backed ideas that raise the bar for what performance creative can look like — and prove it through testing and results.

Requirements: 4-6 years of experience in paid social performance marketing, with a strong track record of developing, launching, and iterating creative that drives meaningful customer acquisition.
Requirements: 2-3+ years of experience specifically in a creative strategy role, not just production or media buying. You’ve owned the insight, the hypothesis, and the creative direction.
Requirements: Hands-on creative craft experience, including scripting, storyboarding, and video editing. You won’t need to edit daily, but you must understand the craft deeply enough to brief and direct editors and creators with clarity.
Requirements: Experience in both agency and in-house environments, and an understanding of the pace, expectations, and creative rigor required in each.
Requirements: Strong performance fluency, including familiarity with Meta’s ad formats, placements, and algorithmic behaviors. You know how to build creative hypotheses, interpret performance signals, and translate them into new angles and variations.
Requirements: Clear communication skills, both written and verbal, with the ability to articulate the “why” behind every concept, script, and test you run.
Requirements: Ideally, you’ve shipped high-volume creative and owned strategy inside a team where results matter every day.

Preferred: Experience in both agency and in-house environments is a strong plus.
Preferred: Comfortable with AI tools and automation to speed up research, iteration, and rough drafts.

Benefits: Some of the nicest and smartest teammates you’ll ever work with
Benefits: Competitive salaries
Benefits: Comprehensive healthcare benefits
Benefits: Equity in a hypergrowth startup
Benefits: Flexible PTO
Benefits: 401k
Benefits: Parental Leave
Benefits: Commuter Benefits (SF office employees)
Benefits: WFH Stipend

Scribe

Creemos que todo comienza con una hoja en blanco... hagas lo que hagas #ScribeTuMejorPapel 📓📝Conoce nuestro catálogo y puntos de venta 👇linktr.ee/scribemexico

Founded in 2003

Miguel Hidalgo, Mexico City, MEX

674 employees (156 in marketing)

www.scribe.com.mx