Responsibilities

• Lead the ideation, scripting, and creative development of high-performing creatives across digital and paid channels.
• Translate growth goals and audience insights into compelling creative strategies and test plans.
• Monitor creative performance, analyze results, and iterate quickly based on learnings to surface insights and optimize creative direction.
• Drive testing and experimentation, moving fast to uncover insights and scale what works.
• Build AI-native and human-led workflows for content creation leveraging tools for ideation, scripting, video generation, and editing.
• Partner closely with production and post-production teams to bring concepts to life, ensuring creative excellence and efficiency across both AI-assisted and traditional productions.
• Collaborate cross-functionally with Growth, Brand, and Product Marketing to align creative testing with business objectives.
• Stay ahead of industry and platform trends, acting as a thought leader in AI-driven creativity, emerging formats, and performance storytelling.

Requirements

• 6–9 years of experience in creative strategy, advertising, social media or content marketing. Ideally both agency and in-house experience
• Strong creative writing skills and a passion for storytelling, the creative process, and solving puzzles.
• Proven track record of concepting, writing, and producing ads that convert.
• Fluent in AI tools for creative production (e.g., VEO 3, Sora 2, Higgsfield, Midjourney, etc.).
• Deep understanding of social and performance marketing channels, from TikTok and YouTube to Meta and CTV.
• Creative and analytical in equal measure—you can identify what works and why, then scale it.
• Comfortable leading brainstorms, managing timelines, and collaborating across creative and growth functions.
• Obsessed with culture, trends, and storytelling that connects with real people.

Preferred

• Experience with direct response creative, user acquisition campaigns, or B2C brands.
• Familiarity with editing software (Premiere, CapCut, Final Cut Pro or similar)
• Strong presentation skills and ability to sell creative ideas internally.

Benefits

• Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee!
• Meaningful equity in the form of RSU's
• 20 days of paid time off per year — we encourage taking real time away to recharge and do your best work
• 401(k) plan with a meaningful employer match to help you invest in your future