Responsibilities

• Own Creative Strategy & Direction
• Lead the end-to-end creative strategy for paid social campaigns across Meta, TikTok, YouTube, and Instagram.
• Develop high-converting angles, hooks, narratives, and concepts rooted in customer insights, product benefits, and performance data.
• Set creative direction that balances brand consistency with direct-response effectiveness.
• Lead Cross-Functional Creative Execution
• Act as the strategic lead for a pod consisting of video editors, graphic designers, and copywriters.
• Provide clear creative briefs, examples, and feedback that elevate execution quality and speed.
• Collaborate closely with a Project Manager to prioritize initiatives, manage timelines, and maintain creative velocity.
• Partner with freelance creatives as needed to scale production.
• Performance Analysis & Iteration
• Analyze creative performance using Meta, TikTok, and Google Ads to identify winning patterns and areas for optimization.
• Translate performance insights into actionable creative iterations — messaging, structure, pacing, visuals, and formats.
• Own the creative testing roadmap and continuously push new hypotheses into market.
• Platform & Trend Leadership
• Stay ahead of evolving platform trends, ad formats, creator styles, and competitive activity.
• Apply trends strategically — not reactively — ensuring they align with brand voice and performance goals.
• Bring fresh thinking to creative formats, storytelling approaches, and testing methodologies.
• Strategic Impact & Mentorship
• Influence broader creative and growth strategy through insights, learnings, and recommendations.
• Contribute to creative playbooks, frameworks, and best practices as the team scales