Responsibilities

• Review client briefs and participate in client briefing conversations / kick-offs to clarify the ask, determine the underlying objectives, and define success for both the clients and OBE.
• Identify opportunities for unconventional, elevated and results-driving work.
• Collaborate with Account team to determine initial approach.
• Create targeted research plans to inform project strategy that include a variety of resources and techniques to gather relevant data, including primary research (e.g., focus groups, surveys, interviews) and secondary research (e.g., search engine articles, databases, industry sites, etc.)
• Develop powerful insights from research that inform and fuel creative brainstorms.
• Develop measurable objectives and Key Performance Indicators to help ground and guide overall concept and proposal development.
• Identify key insights for creative concepting and brainstorms.
• Lead internal brainstorms and idea rakes, independently and/or in partnership with Senior Creative team members (Director-level and above).
• Develop big, brave creative ideas as part of RFP responses and Concept Development phases of won business independently and/or in partnership with Senior Creative team members.
• Craft well-articulated plans and points of view, including comprehensive pitch decks for select opportunities and projects that include clear insights, strategies, and creative concepts in a thoughtful, compelling, and cohesive storyline.

Requirements

• Bachelor’s or Master’s degree in Marketing, Strategy, Branding, Advertising, Communications, Business Administration or related field.
• Minimum of three-five years agency experience.
• Experience building overarching strategies and generating ideas for innovative brand marketing campaigns and experiences, including but not limited to experiential, social media, digital and content.
• Advanced education degrees will be considered to supplement candidate’s work experience.
• Superior skill in conducting research and developing compelling insights.
• Strong copywriting and presentation skills.
• Deep understanding of brands and omnichannel marketing strategies.
• Adept at selecting, utilizing and/or building relevant strategy tools, techniques, and frameworks to convey information easily and effectively.
• Comprehensive understanding of Creative process, with an ability to drive progress across all Creative functions.
• Stays up-to-date on current media, industry and consumer trends.

Benefits

• Compensation Range: $95,304 - $125,304 annually. This is the pay range OBE believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. OBE reserves the right to modify this pay range at any time. For this role, Benefits include medical/dental/vision insurance, employer-paid basic life and personal accident insurance. Also included: Annual Profit Sharing/Bonus Plan based on the company’s performance and your individual performance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, PTO, STD/LTD insurance benefits.