Responsibilities

• Own creative briefs and ad concepts end-to-end, collaborating with the paid media and creative teams to ensure alignment with client goals and KPIs
• Analyze performance data from top-performing creatives to build and maintain a forward-looking creative testing roadmap
• Conduct competitor research to identify trends in ad formats, messaging, and hooks — and compile inspiration to inform future creative
• Review and log raw content for new ad creatives, identifying gaps and creative opportunities
• Collaborate with clients to understand their creative vision, brand guidelines, and key messaging to develop high-performing ad assets
• Maintain creative approval workflows and ensure assets are delivered to clients on time
• Partner with the design team to coordinate edits, revisions, and updates to ad creatives
• Lead influencer campaign execution — identifying talent, briefing creators, tracking deliverables, and coordinating sample shipments
• Negotiate contracts, usage rights, and deliverables with creators
• Manage campaign timelines and hold creators accountable to on-time delivery
• Provide clear creative direction and performance-driven feedback to influencers to optimize content for paid use
• Organize and maintain a content library of UGC and influencer videos for ongoing ad creative use
• Collaborate with the paid media team to concept and brief creators on performance-driven content needs
• Use AI tools to scale creative output in line with performance media demands — including rapid iteration, variant production, and format adaptation
• Build and refine AI-assisted creative workflows that maintain quality while increasing speed and volume of delivery
• Identify and integrate emerging AI tools into day-to-day creative production
• Attend weekly client syncs and 1:1s with your manager
• Lead and contribute to brainstorms for ad concepts, campaign angles, and creative strategies
• Support special projects and team operations that keep creative delivery running smoothly