Own the luxury brand narrative and visual language for a premier diamond house, shaping premium storytelling, product-era concepts, and international growth across campaigns, campaigns, and customer experiences.

• Lead the overall creative direction of the DZA Diamonds brand
• Develop and maintain a consistent luxury brand identity
• Oversee visual storytelling, campaign concepts, and creative strategy
• Ensure all creative output aligns with brand positioning and market objectives
• Collaborate with jewelry designers and product teams on new collections
• Guide creative concepts for fine jewelry and diamond product lines
• Support innovation in materials, aesthetics, and luxury presentation
• Ensure design excellence across all collections and launches
• Oversee luxury campaigns, photoshoots, and visual merchandising concepts
• Support digital branding, social media visuals, and e-commerce presentation