Senior Creative Content Producer at Freshine Product Inc | New York City, NY

Senior Creative Content Producer

New York City, NY (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own creative production and brand stewardship for a social-first, content-driven program, leading end-to-end production, cross-functional collaboration, and ongoing optimization to deliver platform-native, trend-aware content that drives brand storytelling and conversion.

Creative & Content Strategy: translate objectives into platform-tailored concepts across organic, paid, launches, and campaigns.
Production & Delivery: manage end-to-end shoots, briefs, timelines, budgets, and cross-partner collaboration to ensure on-brand output.
Brand Stewardship: maintain tone and visual identity while balancing high-production storytelling with fast-moving social content.

Job Description

Responsibilities

Creative Ideation & Content Strategy - Develop innovative video and photo concepts for Organic social content, Paid social campaigns, Product launches, Retail campaigns, Creator collaborations, Events and activations, Brand campaigns
Translate marketing objectives into compelling creative concepts tailored to each platform and audience
Understand the role of different content types across the funnel, from awareness-driving brand storytelling to conversion-focused paid creative
Stay ahead of social, beauty, fashion, and creator trends while identifying opportunities relevant to the brand
Collaborate cross-functionally with Social, PR, Influencer, E-commerce, Retail, and Performance teams
Production Management - Lead end-to-end production for both in-house and external shoots
Source and manage creative agencies, production partners, photographers, videographers, stylists, glam teams, and freelancers
Build detailed creative briefs, shot lists, moodboards, production timelines, and call sheets
Oversee creative execution from pre-production through post-production
Lead on-site production and ensure content aligns with brand vision and campaign objectives
Manage budgets, timelines, vendor negotiations, and production logistics
Ensure all deliverables are completed on time and optimized for platform-specific requirements
Creative Direction & Brand Stewardship - Maintain strong brand consistency across all visual content and storytelling
Ensure content aligns with Wavytalk’s tone, aesthetic, and positioning while still feeling culturally relevant and platform-native
Partner closely with internal creative and design teams to evolve the visual identity of the brand
Balance high-production brand storytelling with fast-moving, trend-driven social content
Performance & Optimization - Analyze content performance and apply learnings to future creative concepts
Understand platform KPIs including Watch rate, Engagement, CTR, Hook rate, Retention, Conversion efficiency
Work closely with paid media teams to optimize content for performance without compromising brand equity
Identify opportunities to improve creative efficiency, scalability, and output quality

Requirements

5–8+ years of experience in creative production, content production, social-first creative, or campaign production
Strong portfolio showcasing both video and photo content across social, campaigns, and branded storytelling
Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms
Experience managing external agencies and production partners
Strong understanding of creator/content culture and how consumers engage with digital content today
Ability to manage multiple projects simultaneously in a fast-paced environment
Strong creative instincts paired with commercial and strategic thinking
Excellent communication, organization, and leadership skills
Experience in beauty, fashion, lifestyle, or consumer brands strongly preferred
Comfortable being hands-on and adaptable in a high-growth environment