Senior, Copywriting - Performance Creative - US Remote, EST

New York City, NY (Remote)

$66K/yr – $100K/yrSenior Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own narrative architecture across channels by shaping campaign messaging, guiding creative direction, and mentoring a writing team, while accelerating ideation with AI tools.

  • Campaign Narratives: develop messaging frameworks and creative concepts for diverse audiences.
  • Creative Leadership: partner with Art Directors to deliver integrated audience experiences and present work to clients.
  • Team Growth: mentor Associate Copywriters to raise storytelling quality.

Job Description

Responsibilities

  • Lead the development of campaign narratives, messaging frameworks, and creative concepts across channels and audiences.
  • Partner closely with Art Directors and creative teams to create integrated ideas and audience experiences.
  • Present creative work confidently to internal teams and clients, articulating the rationale behind messaging decisions.
  • Mentor Associate Copywriters and help elevate the quality of writing and storytelling across the team.
  • Leverage AI-assisted creative workflows to accelerate ideation, explore narrative territories, and improve creative effectiveness.

Requirements

  • 2+ years of experience in copywriting, content strategy, or integrated campaign development.
  • A portfolio demonstrating campaign thinking, storytelling excellence, and conceptual creativity.
  • Strong understanding of digital platforms, audience behavior, and content ecosystems.
  • Ability to translate complex ideas into clear, engaging, and persuasive communication.

Benefits

  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave
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DEPT®

3.6 Glassdoor

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Certified B Corp and Climate Neutral since 2021.

Founded in 2016
Amsterdam, North Holland, NLD
4.5K employees (1,449 in marketing)
68% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
186.6K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
40%
Direct
50.1%
Referral
7.4%
Social
1.8%
Paid
0.6%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
850 (19% of company)
Median Career Experience
8 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
24

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