Responsibilities

• Lead language development for integrated campaigns across brand, growth, lifecycle, and experiential.
• Concept high-performing performance ads (static, video storyboards, social formats) informed by testing insights.
• Develop brand campaigns, including tone of voice, personality, style direction, and language systems.
• Write for experiential environments, including pop-ups, installations, OOH, live brand activations, and physical signage systems.
• Partner with the broader Marketing & Product teams to turn ideas into breakthrough creative.
• Collaborate with designers, producers, and external partners & agencies to create compelling creative for customers and business partners alike.
• Present work clearly and confidently to creative leadership and cross-functional stakeholders.
• Elevate the standard of copywriting, ensuring consistency and cohesion across all touchpoints, digital, social, print, and experiential.
• Maintain exceptional executional quality, even within fast-paced, iterative testing environments.

Requirements

• 6+ years experience as a creative copywriter in an in-house brand, agency, or hybrid environment
• focus on integrated marketing campaigns & consumer-focused brand campaigns
• Proven ability to create both brand-building and performance-oriented creative
• Experience writing for experiential/physical environments, spatial storytelling, and environmental expressions is a plus
• Expert-level writing craft: tone, voice, style and personality
• Strategic thinking to structure a solid brand voice that reflects business goals
• Strong conceptual thinker with ability to generate scalable ideas across channels
• Experience with A/B testing and performance-driven copy
• Experience building copy systems (not just one-off pieces)
• Familiarity with Figma, Adobe CC and Google ecosystem (Slides, Sheets, Docs)
• An understanding of AI tools to automate production
• Understanding of production for digital, print, and environmental executions

Preferred

• Naming experience (products, campaigns, features)
• Scriptwriting (video, motion, audio)
• Long-form editorial writing
• Experience developing social media campaigns

Benefits

• medical, dental and vision insurance
• paid time off