Senior Copywriter at Zipline | South San Francisco, CA | $150K/yr – $190K/yr

Zipline

Senior Copywriter

South San Francisco, CA (On-site)

$150K/yr – $190K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive creative copy for Zipline\'s integrated campaigns across brand, performance, and experiential, shaping tone, systems, and executions.

Own integrated campaign copy from concept to execution across brand, performance, and experiential touchpoints.
Must-have: 6+ years as a creative copywriter with brand-focused and integrated marketing experience.
Standout: Experience crafting copy systems and experiential/environmental storytelling at scale.

Job Description

Responsibilities

Lead language development for integrated campaigns across brand, growth, lifecycle, and experiential.
Concept high-performing performance ads (static, video storyboards, social formats) informed by testing insights.
Develop brand campaigns, including tone of voice, personality, style direction, and language systems.
Write for experiential environments, including pop-ups, installations, OOH, live brand activations, and physical signage systems.
Partner with the broader Marketing & Product teams to turn ideas into breakthrough creative.
Collaborate with designers, producers, and external partners & agencies to create compelling creative for customers and business partners alike.
Present work clearly and confidently to creative leadership and cross-functional stakeholders.
Elevate the standard of copywriting, ensuring consistency and cohesion across all touchpoints, digital, social, print, and experiential.
Maintain exceptional executional quality, even within fast-paced, iterative testing environments.

Requirements

6+ years experience as a creative copywriter in an in-house brand, agency, or hybrid environment, with a focus on integrated marketing campaigns & consumer-focused brand campaigns.
Proven ability to create both brand-building and performance-oriented creative.
Experience writing for experiential/physical environments, spatial storytelling, and environmental expressions is a plus.
Expert-level writing craft: tone, voice style and personality.
Strategic thinking to structure a solid brand voice that reflects the business goals.
Strong conceptual thinker with the ability to generate ideas that scale across channels.
Experience with A/B testing and performance-driven copy.
Experience building copy systems (not just one-off pieces).
Familiarity with Figma, Adobe CC and Google ecosystem (Slides, Sheets, Docx..etc).
An understanding of AI tools to automatize production.

Preferred

Naming experience (products, campaigns, features)
Scriptwriting (video, motion, audio)
Long-form editorial writing
Experience developing social media campaigns

Benefits

equity compensation
discretionary annual or performance bonuses
sales incentives
benefits such as medical, dental and vision insurance
paid time off

Zipline

3.6 Glassdoor

Zipline was founded to create the first logistics system that serves all humans equally. Our aim is to solve the world’s most urgent and complex access challenges. Leveraging expertise in robotics and autonomy, Zipline designs, manufactures and operates the world’s largest automated delivery system. Zipline serves tens of millions of people around the world and is making good on the promise of building an equitable and more resilient global supply chain. From powering Rwanda’s national blood delivery network and Ghana’s COVID-19 vaccine distribution, to providing on-demand home delivery for Walmart and enabling leading healthcare providers to bring care into the home in the United States, Zipline is transforming the way goods move. By transitioning to clean, electric, instant logistics, we can decarbonize delivery, decrease road congestion, and reduce fossil fuel consumption and air pollution, while providing equitable access for billions of people. The technology is complex but the idea is simple: a teleportation service that delivers what you need, when you need it. Zipline is inspiring people, governments, and businesses to imagine what is possible when goods can move as seamlessly as information.To join the team, check out our career page: https://flyzipline.com/careers/

Founded in 2014

South San Francisco, California, USA

1.5K employees (46 in marketing)

www.flyzipline.com

65% recommend to a friend

78% CEO approval