Senior Copywriter, Social

USA (On-site)

$75K/yr – $90K/yrSenior Level5+ years expFull time

Posted 9 days ago

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Job Summary

Own the end-to-end social copy strategy across organic and paid, shaping scripts, hooks, and tone for multiple platforms while moving fast to hit engagement and growth goals.

  • Own end-to-end social copy across organic and paid
  • Collaborate with creative, video, and performance teams
  • Evolve Rate’s social voice as the brand scales

Job Description

Responsibilities

  • Write high-impact copy for organic social posts across platforms including Instagram, TikTok, LinkedIn, YouTube Shorts, and emerging channels
  • Develop paid social copy that is performance-driven, thumb-stopping, and optimized for conversion
  • Partner closely with the creative and video teams to shape scripts, hooks, on-screen text, and campaign language
  • Concept and contribute to social-first creative ideas, series, and recurring content formats
  • Draft multiple variations of headlines, captions, and hooks quickly for testing and iteration
  • Adapt tone across formats ranging from short, witty captions to longer-form storytelling and brand narratives
  • Work in a fast-moving environment where speed, instinct, and cultural awareness matter as much as polish
  • Collaborate with performance marketing, brand, and content teams to ensure copy aligns with both engagement and growth goals
  • Help evolve and maintain Rate’s voice as the brand continues to scale its social presence
  • Monitor trends, platform behavior, and internet culture to keep content timely and relevant

Requirements

  • 5+ years of professional copywriting experience, with a strong emphasis on social media
  • A portfolio that demonstrates strong instincts for voice, tone, humor, and cultural relevance
  • Proven experience writing copy for both organic and paid social content
  • Experience working alongside video and creative teams to develop scripts and concepts
  • Ability to move quickly and produce high-quality work under tight timelines
  • Strong understanding of how different platforms behave and how audiences engage on each
  • Comfortable testing, iterating, and optimizing copy based on performance
  • Strong editing skills and attention to detail
  • Ability to shift voice depending on audience, moment, and business objective

Preferred

  • Agency, brand, or social-first media experience preferred
  • Mortgage or financial industry experience is a plus!

Benefits

  • The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).
Rate logo

Rate

3.4 Glassdoor

The mortgage and finance company that can get you approved in as little as one day. NMLS ID: 2611Operating as Guaranteed Rate, Inc. in New York.Guaranteed Rate, Inc. D/B/A Rate; NMLS #2611; For licensing information visit www.nmlsconsumeraccess.orgwww.rate.com/licensing • AZ: Arizona Mortgage Banker License #0907078 • CA: Licensed by the Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act • GA: Residential Mortgage Licensee #20973 • NJ: Licensed by the N.J. Department of Banking and Insurance • NY: Licensed Mortgage Banker - NYS Department of Financial Services, 750 Lexington Ave. Suite 2010, New York, New York 10022, Licensed Mortgage Banker - NYS Department of Financial Services, 750 Lexington Ave. Suite 2010, New York, New York 10022. Doing business in New York as Guaranteed Rate, Inc. • RI: Rhode Island Licensed Lender • TX: www.rate.com/texas-consumers-how-to-file-complaint. CO: Regulated by the Division of Real Estate. Licensed by the New Hampshire Banking Department. OR: Licensed and Regulated by the Department of Consumer and Business Services Licensed by the Pennsylvania Department of Banking and Securities.

Founded in 2000
Chicago, Illinois, USA
5.3K employees (258 in marketing)
68% recommend to a friend

Traffic Signals

Monthly Visitors
491.2K
Monthly Google Ads Budget
$849.1K
Traffic Source Mix
Search
25.2%
Direct
63.7%
Referral
9.5%
Social
0.3%
Paid
1.1%

Headcount Trend

Current headcount: ~5.3K

Marketing Team

Marketing Team Size
223 (4% of company)
Median Career Experience
12 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 8 years ago

Funding History

  • Dec 2017
    Private Equity

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