Senior Copywriter

USA (Remote)

$78K/yr – $90K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the core email content engine by shaping strategy-driven copy, aligning brand voice, accessibility, and testing, while mentoring teammates and coordinating cross-functional workstreams to deliver measurable email performance.

  • Content & Strategy: craft compelling emails that reflect defined strategy and brand voice.
  • Collaboration & Execution: align with design and internal stakeholders to ensure cohesive messaging and timely delivery.
  • Testing & Optimization: identify opportunities to test, measure impact, and escalate risks when needed.

Job Description

Responsibilities

  • Write compelling email marketing content led by a defined strategy.
  • Collaborate with Designers to create unified messaging.
  • Prioritize creating accessible, inclusive content.
  • Stay up-to-date on email marketing trends and best practices.
  • Cultivate a strong understanding of the client’s brand voice.
  • Clearly and confidently communicate ideas to the internal team and clients.
  • Identify opportunities for testing and optimization.
  • Manage multiple projects and deadlines simultaneously.
  • Identify risks and issues and troubleshoot the root cause, escalating as appropriate.
  • Typically, but not always, manage direct reports including: recruiting, onboarding, ongoing training, 1:1 coaching, and performance management.

Requirements

  • 8+ years experience as a Copywriter or similar role.
  • Experience mentoring or managing team members.
  • Excellent writing and editing skills with a keen eye for detail.
  • Ability to develop and maintain content calendars.
  • Experience with using data and analytics to glean insights and inform content decisions.
  • Strong understanding of email marketing best practices and industry trends.
  • Excellent communication and collaboration skills.
  • Working knowledge of WCAG as it applies to email.
  • Ability to work effectively in a fast-paced, deadline-driven environment.

Preferred

  • Experience with luxury brands or the Financial Services industry is preferred.

Benefits

  • Competitive compensation aligned with your experience and impact
  • Remote flexibility
  • Collaborative culture that values diverse perspectives and innovative thinking
  • Work that makes a measurable difference for your clients
  • medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.
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Shift Paradigm

2.7 Glassdoor

Shift Paradigm is a business and growth partner that helps our clients see a true reflection of their business through the lens of technology & data. Armed with data-driven insights, we work with organizations to identify & accelerate opportunities for growth, efficiency, and innovation.For over 15 years, Shift has implemented, optimized, operationalized, and transformed marketing technology ecosystems and experiences for 1000s of global B2B and B2C organizations.Our comprehensive suite of services includes technology roadmaps & assessments, omnichannel campaign strategies & execution, reporting & analytics, and go-to-market strategy playbooks. We also proudly partner with industry technology leaders, like Adobe and Salesforce, to provide the right solutions for our clients. For more information, visit shiftparadigm.com.

Founded in 2010
Austin, Texas, USA
36% recommend to a friend
42% CEO approval

Traffic Signals

Monthly Google Ads Budget
$250

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Debt Financing, 3 years ago

Funding History

  • Dec 2022
    Debt Financing