Senior Copywriter

New York City, NY (Hybrid)

$94K/yr – $156K/yrSenior Level6+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the creative copy pipeline from concept to execution across video, social, and experiential while shaping global concepts and pushing for sharper drafts.

  • Concept and write bold campaigns across video, social, digital, OOH, retail, and experiential with a global voice.
  • Translate complex product stories into copy that makes technical innovation feel human to any audience.
  • Partner with Art Directors and designers to develop fully formed campaign ideas with strong visual and narrative alignment.

Job Description

Responsibilities

  • Concept and write bold, original campaigns across video, social, digital, OOH, retail, and experiential. Work that earns attention and holds it.
  • Develop and write scripts for all touchpoints including social content, video, product launches, and creator-driven formats with the same creative ambition across all of them.
  • Translate complex product stories into copy that feels effortless and human. Make technical innovation exciting to anyone, anywhere.
  • Partner with Art Directors, Creative Directors, and designers to develop fully formed campaign ideas, not just headlines attached to a concept.
  • Write for global audiences while staying locally relevant. Understand how tone, humor, and cultural context shift across markets.
  • Bring a point of view into every brief. Push back when the thinking is not sharp enough. Make every draft sharper than the last.
  • Stay ahead of platform trends, cultural conversations, and emerging content formats. Bring those instincts to the work before anyone has to ask.

Requirements

  • 6+ years of copywriting experience at a creative agency, in-house team, or equivalent, with a portfolio that shows both conceptual range and executional craft.
  • Proven ability to write across formats: long-form, short-form, social, video scripts, retail copy, digital campaigns, and experiential. You do not specialize in just one lane.
  • A genuine conceptor. You come in with ideas, not just words. You think in campaigns, not executions.
  • Cultural fluency and the ability to write with voice, wit, and relevance. You understand what resonates right now and you know how to use that without chasing trends.
  • Experience writing for global audiences with an understanding of how tone and messaging adapt across markets without losing its edge.
  • Strong visual thinking. You can collaborate with a creative partner or hold your own in a visual conversation because you understand how copy and design work together.
  • Comfort working at speed. Creative Labs moves fast. You thrive in that environment, not just survive it.
  • A collaborator’s mindset and a competitor’s standard. You want the work to be great, not just done.
  • Experience using AI tools as a creative accelerant, not a replacement for original thinking.

Preferred

  • Experience writing for CPG, consumer electronics, home goods, or lifestyle brands.
  • Familiarity with creator economy content formats and influencer collaboration briefs.

Benefits

  • medical insurance
  • dental insurance
  • vision insurance
  • flexible spending accounts
  • health savings accounts (HSA) with company contribution
  • 401(k) retirement plan with matching
  • employee stock purchase program
  • life insurance
  • AD&D
  • short-term disability insurance
  • long-term disability insurance
  • generous paid time off
  • company holidays
  • parental leave
  • identity theft protection
  • pet insurance
  • pre-paid legal insurance
  • back-up child and eldercare days
  • product discounts
  • referral bonus program, and more.
SharkNinja logo

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994
Needham Heights, Massachusetts, USA
3.8K employees (726 in marketing)

Traffic Signals

Monthly Visitors
8.7M
Monthly Google Ads Budget
$106K
Traffic Source Mix
Search
21.3%
Direct
63.7%
Referral
5.5%
Social
8.7%
Paid
0.6%

Headcount Trend

Current headcount: ~3.8K

Marketing Team

Marketing Team Size
543 (14% of company)
Median Career Experience
11.5 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
25

Funding

Total Funding
$1.2B
Last Raise
$638M
Post IPO Secondary, 7 months ago

Funding History

  • Aug 2025
    Post IPO Secondary • $638M
  • Mar 2024
    Post IPO Secondary • $272.1M
  • Dec 2023
    Post IPO Secondary • $286.5M

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