Responsibilities

• Develop and write copy across website, landing pages, social media, email, organic campaigns, paid campaigns, and dark ads
• Create messaging that resonates with HNWIs, health-conscious audiences seeking highly personalized, best-in-class care
• Write high-performing copy for paid and organic social , with sensitivity to audience segmentation, funnel stage, and platform context
• Concept and refine dark ad copy for targeted campaigns, balancing performance goals with a premium brand voice
• Translate specialized subject matter in neurology, cardiology, diagnostics, and advanced health technology into digestable, compelling, and credible language
• Partner with brand, growth, creative, and leadership teams to ensure consistency across all consumer touchpoints
• Support campaign launches, service rollouts, and acquisition efforts with messaging that drives both engagement and conversion
• Maintain a tone that feels elevated, intelligent, discreet, and medically credible
• Contribute to messaging frameworks and voice guidelines for organic and paid channels alike

Requirements

• 5+ years of copywriting experience across social, web, and paid media
• Strong portfolio demonstrating work for premium, luxury, health, wellness, or medically adjacent brands
• Experience writing performance-oriented creative , including paid social, dark ads, and conversion-focused landing pages
• Ability to write for both organic brand building and paid customer acquisition
• Familiarity with healthcare, health technology, concierge medicine, longevity, diagnostics, or other medically sophisticated categories
• Knowledge of or strong interest in neurology and cardiology
• Excellent command of tone, audience, and message hierarchy across formats and channels
• Ability to absorb technical or clinical information and shape it into concise, persuasive copy
• Strong editorial standards and attention to detail

Nice To Have

• Understands how to make premium healthcare feel both aspirational and trustworthy
• Can shift seamlessly between elevated brand storytelling and high-conversion ad copy
• Knows how to write for different audience segments without losing voice consistency
• Has strong instincts for what performs in paid and organic social environments
• Brings a refined, modern sensibility to health, science, and service-oriented storytelling
• Concierge medicine or private healthcare
• Premium wellness, longevity, or diagnostics brands
• Neurology, brain health, or cardiology-focused organizations
• Health technology or precision medicine companies
• Luxury service brands with a strong focus on personalization and discretion