Senior Copywriter, Performance Marketing at Success Academy Charter Schools | New York City, NY | $100K/yr – $110K/yr

Success Academy Charter Schools

Senior Copywriter, Performance Marketing

New York City, NY (On-site)

$100K/yr – $110K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the creative performance engine for education marketing by turning audience insights into conversion-focused campaigns across paid, email, and enrollment channels.

Own integrated performance campaigns driving applications, events, and enrollment.
Develop audience-specific messaging, testing roadmaps, and copy for multiple channels.
Collaborate with creative, analytics, and enrollment teams to translate data into creative strategy and continuous optimization.

Job Description

Responsibilities

Develop integrated performance marketing campaigns that drive applications, event registrations, lead generation, and enrollment.
Create campaign concepts, messaging platforms, and value propositions tailored to key audiences.
Partner with creative, marketing, analytics teams and partner teams to translate insights into creative strategy.
Contribute to testing roadmaps and creative experimentation.
Write high-performing copy across: Paid social, Digital display, Landing pages, Search, Videos, Email / CRM, SMS campaigns, Direct Response and DM Campaigns, Event promotion campaigns, Enrollment marketing materials, Retargeting and nurture campaigns.
Develop messaging tailored to prospective families, caregivers, and community stakeholders as well as prospective staff.
Translate educational outcomes and school experiences into compelling, easy-to-understand audience benefits.
Build differentiated messaging that addresses awareness, consideration, and conversion stages.
Create audience-specific creative frameworks and testing hypotheses.
Analyze campaign performance and apply learnings to future creative.

Requirements

5–8+ years of copywriting experience including performance marketing, advertising, growth marketing, direct response, and/or digital marketing.
Strong portfolio demonstrating performance-focused campaigns and measurable business results.
Exceptional copywriting and editing skills.
Experience writing for paid social, digital advertising, email, and conversion-focused channels.
Understanding of customer journeys, audience segmentation, and marketing funnels.
Ability to balance brand storytelling with conversion objectives.
Experience using data and testing to improve creative performance.

Preferred

Experience in education, consumer marketing, mission-driven organizations, or high-growth brands.
Experience partnering with media buyers, growth marketers, and analytics teams.
Knowledge of Meta, Google, YouTube, TikTok, and emerging digital advertising platforms.
Experience developing creative testing frameworks.

Benefits

Success Academy offers a full benefits program and opportunities for professional growth.

Success Academy Charter Schools

Since 2006, Success Academy has tackled educational inequities head-on by providing exceptional public education for 22,000 K-12 students in New York City. Our network of 59 free, public charter schools is looking for diverse, ambitious, talented people like you to join our team!Starting on your first day, you’ll receive world-class training and mentorship while working in a collaborative environment with passionate colleagues. As part of the Success Academy team, you will have ample growth opportunities within our network — including leadership roles. Success Academy is seeking candidates from all majors and backgrounds. All interviews are virtual, and a degree in Education is not required to teach. If you graduated or will be graduating with a bachelor's degree between Dec 2025 and Dec 2026, we encourage you to apply!We encourage you to look at our current openings and consider applying.

Founded in 2006

New York, New York, USA

3K employees (68 in marketing)

jobs.successacademies.org