Responsibilities - Content Engine: Write long-form copy across Forbes-owned journeys including advertorials, landing pages, in-funnel page copy, and on-page persuasion. - Creative: Script Video Sales Letters for paid social, native, and YouTube placements, particularly in Weight Loss, Debt Relief, Pet Insurance and other direct-response heavy categories. - Lifecycle: Own customer-lifecycle email copy across Forbes-owned journeys: long-form sales emails, autoresponder sequences, nurture flows, and re-engagement campaigns. - Messaging: Maintain need-state and message coherence from ad to advertorial to landing page to handoff, ensuring the customer journey reads as one continuous piece of persuasion. - Compliance: Work fluently inside compliance rails keeping persuasion and compliance aligned rather than in tension. - Collaboration: Collaborate with vertical General Managers, Customer Insights, and Data partners to ground copy in real consumer triggers and performance read-outs. - Execution: Ship multiple drafts a week and iterate from data, not opinion. - Reporting: Provide regular updates on copy performance and craft initiatives to the Creative leadership team. - Partnerships: Occasionally partner with Creative Leads on ad copy, contributing hooks, angles, and headline systems where they sharpen the journey.