Senior Copywriter, Performance Creative at dentsu | Boise, ID | $68K/yr – $110K/yr

dentsu

Senior Copywriter, Performance Creative

Boise, ID (Hybrid)

$68K/yr – $110K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own cross-brand copy across long-form and short-form, shaping messaging for financial services and quick service campaigns while coordinating with writers, designers, and account leadership.

Content Ownership: manage multi-brand assets from ebooks to web copy and video scripts.
Cross-Functional Collaboration: align with design, editorial, and client teams to meet campaign goals.
Performance Focus: craft persuasive copy optimized for conversion across B2B and B2C channels.

Job Description

Responsibilities

Develop high-quality, performance-driven copy across digital channels
Translate complex concepts into clear, engaging, and persuasive messaging
Collaborate with cross-functional teams including writers, designers, and account leadership
Manage multiple projects across different brands and deliverable types
Adapt voice, tone, and messaging to meet distinct client needs
Write long-form thought leadership content targeting business audiences (Financial services client)
Develop eBooks, whitepapers, and long-form assets (Financial services client)
Create website copy and display advertising (Financial services client)
Produce brochures and marketing collateral (Financial services client)
Write video scripts and support infographics (Financial services client)

Requirements

5–10+ years of copywriting experience in an agency environment
Experience across both B2B and B2C marketing
Proven success working across multiple industries or brands
Experience delivering a wide range of content types
Ability to work independently on complex accounts
Expertise in performance creative copywriting
Ability to produce both long-form and short-form content
Versatility in tone, voice, and style
Experience with content writing and advertising copywriting
Scriptwriting experience

Preferred

Experience in financial services or finance-related writing
Experience with regulated industries or compliance constraints
Background in performance or conversion-focused marketing

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu benefits overview at https://www.dentsubenefitsplus.com

dentsu

3.4 Glassdoor

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001

Tokyo, JP

18K employees (4,521 in marketing)

bit.ly/3lDa6Ff

60% recommend to a friend

68% CEO approval