Responsibilities

• Write high-quality copy across all channels and formats — email, paid social, digital display, web, and video scripts
• Maintain deep brand fluency across five healthcare education institutions, understanding the distinct voice, audience, and compliance requirements of each
• Collaborate with Art Directors and the Associate Creative Director to ensure copy and design integrate seamlessly across all assets
• Mentor and support junior Copywriters in the Toronto team, providing clear creative feedback and guidance
• Work within Pencil and other AI-assisted tools to enhance content production speed and quality — using AI to explore and iterate while maintaining rigorous human editorial judgment
• Manage multiple concurrent briefs within OMG, prioritizing effectively and delivering to agreed SLAs without compromising quality
• Ensure all copy is audience-appropriate, brand-compliant, and sensitive to the compliance requirements of higher education and healthcare marketing
• Contribute to the development of campaign concepts, content frameworks, and messaging strategies alongside the CRM Strategy Lead and ACD
• Participate in brand immersion and onboarding sessions to build deep institutional knowledge of university programs, audiences, and marketing priorities

Requirements

• A portfolio of strong writing across digital channels — email, social, web, and campaign copy
• Proven ability to write in multiple brand voices with precision
• Experience writing in or adjacent to higher education, healthcare, or mission-driven categories
• Experience working in high-volume content production environments
• A collaborative, mentoring mindset
• Advanced use of AI writing and content tools to enhance creative output and production efficiency
• Experience designing AI-assisted content workflows for self and team — including prompting strategies, editorial QA processes, and quality benchmarking
• Ability to train others on effective AI tool usage within a copywriting context
• Rigorous human editorial oversight: clear judgment on when AI enhances versus detracts from creative quality and brand integrity

Nice to have

• Experience in higher education, healthcare, or mission-driven categories is a strong differentiator
• Understanding of adult learner psychology and high-stakes decision-making is particularly valued
• Collaborative, mentoring mindset