Senior Copywriter at Oceania Cruises | Miami, FL

Oceania Cruises

Senior Copywriter

Miami, FL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own multi-channel brand copy and content strategy as a senior copy/creative lead, coordinating across marketing and product teams.

Own development of on-brand copy across marketing and product from concept to delivery.
Must-have: 5-7 years in a corporate/agency creative department with a strong portfolio.
Standout: Experience managing copywriters and cross-functional collaboration on campaigns.

Job Description

Responsibilities:

Develop compelling, on-brand copy for all marketing and product initiatives, collaborating closely with designers and marketing team to create innovative concepts.
Craft consumer and trade copy across various channels, including brochures, digital assets, and social media, ensuring messaging is engaging and delivers on brand voice.
Maintain a consistent brand voice across all content, incorporating feedback from internal stakeholders.
Stay informed on company products (ships, ports, destinations) and industry trends to align copy with marketing objectives and sales goals.
Develop and maintain a copy content library for ease of use, and to share content quickly with marketing team members globally, thus reducing repetitive tasks and streamlining workflow.
Participate in marketing meetings to gather project insights and contribute to strategy discussions.
Manage multiple projects efficiently while consistently meeting deadlines, including managing employed and contracted copywriters, ensuring all content aligns with brand voice, meets quality standards, and is delivered on time.
Collaborate on content strategy, developing and testing new brand assets and messaging to enhance brand awareness, drive responses, and increase bookings.
Oversee brand content for major print pieces and promotional campaigns, including Voyages to Explore, Voyage Collection Debut, and EXPLORE Magazine and blog
Collaborate with other teams to help ensure any consumer facing copy is brand voice approved and meets business objectives.

Requirements:

5-7 years experience in a Corporate or agency creative department required. Superior portfolio, which includes direct mail, brochures, print advertising, collateral, branded video, social media, digital and multi-media campaigns.
2-3 years of management experience.
Bachelor's Degree in English, Journalism, Communications or related field of study; or any equivalent combination of relevant experience and skills.
Strong creative direction, conceptual thinking, business acumen and decision making skills.
Exceptional interpersonal and client interaction skills exhibited, working with team members, superiors, senior leadership, business owners, etc.
Fluent in Microsoft Word, Excel and working on a Mac computer platform.
High-caliber creative concept development and copywriting.
Detail oriented with excellent proofreading skills.
Proven track record developing creative strategies for consumer brands which have yielded positive financial results.
Position requires some travel for photography/video shoots on board our ships and/or on location and for occasional organizational activities and events.

Preferred:

International experience and/or work with multi-national brands.

Oceania Cruises

Oceania Cruises® is the world’s leading culinary- and destination-focused luxury cruise line. The line’s eight small, luxurious ships carry a maximum of 1,250 guests and feature The Finest Cuisine at Sea® and destination-rich itineraries that span the globe. Expertly curated travel experiences are available aboard the designer-inspired, small ships, which call on more than 600 marquee and boutique ports in more than 100 countries on seven continents, on voyages that range from seven to more than 200 days. Oceania Cruises® has four Sonata Class ships on order scheduled for delivery in 2027, 2029, 2032, and 2035. Oceania Cruises® is a wholly owned subsidiary of Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH). To learn more, visit www.nclhltd.com.

Founded in 2002

Miami, Florida, USA

2.5K employees (169 in marketing)

www.oceaniacruises.com