Drive high-quality B2B content strategy and storytelling that translates Nielsen’s data into timely, industry-ready narratives.

• Own end-to-end content creation across multimedia assets aligned to insights from analysts and product teams.
• Translate creative concepts and data into culturally savvy, media-ready B2B stories that resonate with the industry.
• Collaborate with internal data analysts and product managers to extract insights for full-funnel content.
• Develop narrative architecture for client storytelling emails, digital assets, social series, sales enablement, events, and more.
• Maintain accuracy and quality in engaging stories grounded in Nielsen’s standards.

Requirements

• 10+ years of experience with a strong reputation as an expert.
• B2B Media/Tech Industry Knowledge: Deep understanding of the global media landscape, audience measurement, B2B, or PR tech.
• Exceptional Writing & Communication: A portfolio that proves you can write with heart, authority, and clarity, and can guide others to do the same.
• Analytically Minded: You don’t just write what you’re told; you look at the data and ask, "What’s the story here?"
• Versatile: You can pivot from a punchy 15-word LinkedIn ad to a 2,000-word technical deep dive without losing your mind (or your voice).
• Bachelor’s degree in Journalism, English Literature, Strategic Communication, Marketing or equivalent experience; advanced degree or specialized certifications preferred.

Benefits

• Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.