Responsibilities

• Audit & Foundation — Assess current product value propositions, feature messaging, and existing content toolkits to identify strengths, gaps, and opportunities
• Audit & Foundation — Conduct a comprehensive audit of existing campaign messages — tagging historical flighting, capturing available performance results, and mapping gaps in the user education journey.
• Audit & Foundation — Gather and organize all existing campaign messaging into a centralized, structured library (Airtable, Quip or similar tool) with a framework for historical context, results tracking, and opportunity identification
• Content Strategy & Development — Develop content strategy and messaging maps across campaigns and channels, spanning both B2C and B2B audiences
• Content Strategy & Development — Create new, performance-driven copy for repeatable text-based channels, including SEM, ROKT e-commerce, rideshare placements, and other partner channels, as briefed
• Content Strategy & Development — Extend and adapt existing campaign messages into scalable, channel-appropriate formats optimized for performance
• Optimization & Performance — Partner with media leads to gain insights on in-market messaging performance and collaborate on testing recommendations — including audience variations, A/B testing, and cross-channel optimizations
• Optimization & Performance — Drive ongoing copy optimizations based on performance data, iterating to improve conversion, engagement, and relevance
• Cross-Functional Partnership — Partner with the client's legal team to collate all approved marketing claims, tag updated and in-progress claims and facilitate reviews of new messaging as developed
• Cross-Functional Partnership — Join marketing strategy and briefing meetings to stay aligned on cross-channel efforts, product priorities, and campaign timelines

Requirements

• 5-7 years of experience in copywriting, content strategy, or a related role — with a strong portfolio of performance-driven and brand work
• Demonstrated experience developing messaging frameworks, content libraries, and campaign copy across multiple channels
• Strong understanding of performance marketing channels (SEM, e-commerce, programmatic, partner placements) and how copy impacts results
• Experience working with both B2C and B2B audiences, with the ability to shift tone, depth, and approach accordingly
• Proven ability to partner with legal and compliance teams on messaging approvals without sacrificing quality or speed
• Excellent organizational skills — you can build systems (libraries, frameworks, tagging structures) that scale and endure
• Comfort with ambiguity and client-facing environments — you'll be embedded on-site and need to navigate stakeholder dynamics with confidence

Preferred

• Experience in fintech, financial services, payments, and/or consumer technology
• Proficiency in Quip, Notion, Airtable, or similar content management/collaboration tools
• Experience with using AI tools as part of your workflow
• Exposure to A/B testing frameworks and interpreting data to inform creative decisions

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances